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AI-powered martech news and releases: September 12

Martech

77% of all workers using AI say the technology is doing more work for them, and that it’s contributing to burnout and making it harder to be productive, according to a study by Upwork. AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study.

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10 Ways AI Will Change Sales Forever. It’s Already Happening, In Fact.

SaaStr

This is already happening in e-commerce, where multiple contact options (sales, support, returns, etc.) Meanwhile, mediocre reps who neither master the technology nor offer exceptional relationship skills will become obsolete. Their productivity and earnings will increase dramatically.

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HubSpot's 2025 State of Cold Calling Report [Data From 350+ Sales Professionals]

Hubspot

And where might it be headed in 2026 and beyond? 49% said they use a contact/lead database. 50% said they use a contact/lead database. 6% say it's getting referred to another contact. 11% say it's getting referred to another contact. 11% say it's getting referred to another contact. 59% said they use a CRM.

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Report: The Top 7 Reasons Salespeople Lose Deals in 2022 (& How to Fix It)

Sales Hacker

40% had incorrect or outdated contact information. But in today’s business landscape, it is nearly impossible for even the most gifted and aggressive salespeople to thrive if they are not equipped with reliable data, cutting-edge technology, and dynamic protocols to improve workflow and finetune best practices.

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Signed Up for a Trailhead Account? Here Are Your Next 4 Steps

Salesforce

trillion in new business revenues worldwide by 2026. And IDC forecasts that cloud-related technologies will account for over a third—37%—of digital transformation IT spending by 2026. Accounts & Contacts for Lightning Experience : Discover how accounts and contacts work together in Salesforce.

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Why we care about B2B marketing: A guide for marketers

Martech

As companies speed up the adoption of digital processes and technologies , it is likely you will soon be interacting with increasingly tech-savvy customers. trillion by 2026. Most B2B marketing platforms use automation technology to help professionals better scale their efforts. Why it’s hot.

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What is sales enablement and how do these platforms help bridge the marketing-sales divide?

Martech

However, certain marketing technologies called sales enablement platforms can help marketers to do just that. Integrations with other business technology. As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. Virtual salesrooms. Integrations.