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Is AI Penetration … Slowing Down? Ramp Says Possibly

SaaStr

The spending data captures signatures and payments, not the decision-making process that began quarters earlier. The real test will come in 2026 budget planning cycles, where AI is likely to receive significantly larger allocations. Current spending patterns may reflect budget constraints rather than demand softening.

Growth 107
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Customer experience tools and strategies: 2025 Predictions

Martech

Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026. And marketers will tap into loyalty programs to do more than simply nudge current customers to buy more to gain added perks. Marketers will seek partnerships to expand the dimensions of loyalty programs and improve experience.

Customers 126
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Nicole Greene: Looking forward with AI

Martech

She expects this and other genAI search innovations will mean huge changes in digital marketing. By 2026, search marketing will lose market share to AI chatbots and other virtual agents, with traditional search engine volume dropping 25%. Business email address Subscribe Processing. Get MarTech!

B2B 120
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The Ultimate Guide to Website Development (for Marketers)

Hubspot

In this guide, we’ll cover the bare-bone-basics of web development, the process of creating a website, and additional resources for those who want to learn more about development — or become a developer themselves. Before I dive into the web development process, let’s review a few web development terms you might see throughout this piece.

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What Is Ecommerce and How Is It Changing (Waves Hand) Everything?

Salesforce

trillion by 2026 Here’s how to get your products in front of billions of shoppers. In other words, it’s the process for conducting transactions online. Spurred by the influence of smartphones and the convenience of online shopping, mobile commerce sales make up almost 75% of ecommerce market share.

B2C 59
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New SaaStr on 20VC! “The VC Playbook: What’s Working in 2025”

SaaStr

The process? Despite this unusual arrangement for a tech company, they continue to dominate with 85%+ market share. Your job needs to change by mid-2026 : The consensus is that nearly every job in tech will be fundamentally different in 12-18 months, not in 5 years as commonly believed.

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The “AI Slow Roll” is Killing Your SaaS, Why Existential Dread is Needed Today: The Latest 20VC with Rory, Harry + Jason

SaaStr

The personalized, relationship-driven Series A process is becoming a luxury good. Market Share Math: When to Hold, When to Fold For SaaS companies approaching maturity, there’s a crucial mathematical reality around market share that most founders ignore.

B2B 86