Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. Some were B2C, many were B2B.

GTM 127

GTM Go To Market B2C Objectives and Key Results 127

Martech

JULY 30, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era. How is GEO similar to SEO?

Engineering 117

Engineering Objectives and Key Results User Experience Trust 117

Search Engine Land

JULY 29, 2024

Key benefits of GEO. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new era of digital marketing.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Highspot

MARCH 12, 2025

Key Takeaways GTM efficiency leads to better internal coordination and a smoother customer journey. The result? With a focus on go-to-market (GTM) efficiency, you’ll break down silos and align people, processes, and technology. As a result, messages get lost, deals stall, and customers receive inconsistent information.

GTM 52

GTM Go To Market Objectives and Key Results Follow-up 52

Martech

FEBRUARY 18, 2022

However, certain marketing technologies called sales enablement platforms can help marketers to do just that. Integrations with other business technology. The key capabilities of sales enablement platforms, at least where marketers are concerned, relate to content. Content management. Content search and discovery.

Objectives and Key Results 119

Objectives and Key Results Sales B2B Education 119

Highspot

MAY 30, 2024

Ever feel like your sales team is working twice as hard but not seeing the results your business is aiming for? In fact, Gartner predicts that around 60% of enablement functions will focus on empowering these teams by 2026. Refine Sales Process A smooth and efficient sales process is key to maximizing revenue growth.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

Search Engine Land

APRIL 17, 2023

Google is placing more importance on the content source, specifically the author, when ranking search results. The introduction of Perspectives, About this result and About this author in the SERPs makes this clear. Subjects are the main entities, and objects are the secondary entities. via part-of-speech (POS) tagging.

Objectives and Key Results 130

Objectives and Key Results Represent Engineering Follow-up 130