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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

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AI is Already Increasing Our Cognitive Load. That’s Only Going to Increase — Dramatically.

SaaStr

It’s already enabled us to: Dramatically improve our content Review 200+ pitches for SaaStr Fund Review 700+ content submissions for SaaStr Annual Review 150+ sessions for SaaStr Annual And so much more. Content creation, data analysis, customer communications, pitch deck review—all truly transformed. So I love our SaaStr AI.

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Report: The Top 7 Reasons Salespeople Lose Deals in 2022 (& How to Fix It)

Sales Hacker

Here, according to the 500 reps surveyed, is why sellers are losing deals: 50% cited sales pitches that don’t stand out. Here, according to the 500 reps surveyed, is why sellers are losing deals: 50% cited sales pitches that don’t stand out. Related: How to Make a Sales Pitch that Stands Out and Gets Results (in 6 Steps).

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Nicole Greene: Looking forward with AI

Martech

By 2026, search marketing will lose market share to AI chatbots and other virtual agents, with traditional search engine volume dropping 25%. The way that the democratization of the technology is making it so accessible. But mostly that means being pitched more things to buy, which benefits the company, not the customer.

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10 Ways AI Will Change Sales Forever. It’s Already Happening, In Fact.

SaaStr

Meanwhile, mediocre reps who neither master the technology nor offer exceptional relationship skills will become obsolete. AI Will Fill Gaps You Never Knew Existed One of the most surprising aspects of SaaStr’s AI deployment was discovering unexpected use cases. Their productivity and earnings will increase dramatically.

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Breaking Down Silos: The Key to Go-to-Market (GTM) Efficiency

Highspot

With a focus on go-to-market (GTM) efficiency, you’ll break down silos and align people, processes, and technology. Break it into three buckets: process (how work flows), technology (tools that help), and people (who’s doing what). Scale GTM Efficiency with AI and Technology Use technology to help wherever you can.

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The Benefits of AI Cold Calling [+Tips and Best Practices]

Hubspot

Gartner predicts that, by 2026 , one in ten interactions originally handled by human agents will be automated through tech. AI cold calling uses artificial intelligence technology to make the traditional cold calling process more effective and less time-consuming. One of the areas where AI is already gaining traction is cold calling.