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AI can’t create meaning — that’s still marketing’s job

Martech

The financial trajectory of AI — and why it matters The numbers are staggering: AI in marketing is growing at a 25% CAGR through 2030. The real advantage comes when combining automation with intention, empathy and strategic clarity. With Einstein GPT, they brought generative AI into CRM workflows. trillion by 2032.

GTM 101
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3 reasons your paid social ads aren’t converting (and how to fix them)

Martech

Upload CRM lists to target existing leads and customers. Once these indicators look solid, increase the budget in small increments (2030%) and monitor performance. Paid social ads arent a gamble when built strategically. Third-party targeting is unreliable. Your best audience is the one already engaging with your brand.

CTR 95
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5 Characteristics of an Agentforce Company: The Agent-First Blueprint

Salesforce

Global GDP is expected to be 14% higher in 2030 the equivalent of $15.7 By investing in agentic workflows, Agentforce companies empower developers to move beyond order takers to become strategic enablers of the technology. Customers receive accurate, context-aware responses based on Wileys knowledge base and trusted CRM data.

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Maximizing your B2B spend: Is account-based marketing worth it?

Martech

Understanding account-based marketing At its core, ABM is a strategic approach that focuses on targeting high-value accounts with personalized and relevant marketing efforts. A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade. Where to start?

B2B 115
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Maximizing your B2B spend: Is account-based marketing worth it?

Search Engine Land

Understanding account-based marketing At its core, ABM is a strategic approach that focuses on targeting high-value accounts with personalized and relevant marketing efforts. A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade. See terms. Where to start?

B2B 96
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9 Essential Certificates for Consultants

Hubspot

million people will be needed each year to fill all the project management positions that will open by 2030. This is an internationally recognized certification in the fields of financial accounting and strategic management. Strategic project planning. PMP certification is a mark of excellence in the field of project management.

Consult 69
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Boosting Business Success with AI Marketing Automation

Lead Fuze

million by 2030. This revolutionary tool can take over numerous tedious tasks such as email scheduling or social media posts creation based on customer behavior analysis, allowing marketers to focus on strategic planning instead of getting bogged down with manual work. The global market for marketing automation was $4,438.7