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Digital advertisers still looking for recipe to thrive in cookieless world by Stirista

Martech

While we wait on alternative IDs to sort themselves out, a complete reliance on first-party data still isn’t ideal, especially for smaller partners who must rely on retail media networks to provide them with that first-party data. The global revenue for alternative data is expected to reach $137 billion by 2030, according to Deloitte.

Finance 113
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Digital advertisers still looking for recipe to thrive in cookieless world by Stirista

Search Engine Land

While we wait on alternative IDs to sort themselves out, a complete reliance on first-party data still isn’t ideal, especially for smaller partners who must rely on retail media networks to provide them with that first-party data. The global revenue for alternative data is expected to reach $137 billion by 2030, according to Deloitte.

Finance 84
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Fintech marketing today and beyond: Exploring best practices and strategies

Martech

It’s created a unique combination of technology and user trust, with larger monetary transactions conducted digitally daily. Tapping into that growth can be challenging. Most fintech success stories rely on mobile technology, but 61% of consumers won’t return to a mobile site they had trouble accessing. The takeaway.

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The Future of Cashless Payments [+ How to Get Ready With Affordable Tools]

Hubspot

Here are some of the cashless payment predictions in the report: Cashless transactions will grow fastest in Asia-Pacific, increasing by 109% from 2020 to 2025, and then by 76% from 2025 to 2030, followed by Africa and Europe. Global cashless payment volumes are set to increase by more than 80% from 2020 to 2025, and to almost triple by 2030.

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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot

Not to mention, both generations are highly connected to technology and the internet. As a marketer who specializes in audience growth, I sway with the 44% of people who think that the same tactics won't work on both groups -- at least not forever. They have different attitudes about technology and money.

Education 101
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Humans and Technology Must Win Together, Too

Sales Pop!

In this next article on the topic of “Win Together,” let’s explore the fact that, if we are to continue to succeed in the future, humans, and technology must win together, too. Racing Progress of Technology. In my opinion, the first real challenge of the future is that technology is developing almost faster than we can keep up.

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Seed Investing Today: What’s Changed, What Hasn’t with Aileen Lee and Jason Lemkin (Video + Transcript)

SaaStr

Aileen Lee: But these are also super… I mean, you were talking about growth stage companies where they’ve got strong product market fit. So, it’s like in healthcare, one of my friends who’s a doctor says she feels like she fell asleep in 2020 and woke up in 2030 in terms of … Jason Lemkin: Yeah, I bet.

Pitch 63