Digital advertisers still looking for recipe to thrive in cookieless world by Stirista
Martech
MARCH 21, 2024
While we wait on alternative IDs to sort themselves out, a complete reliance on first-party data still isn’t ideal, especially for smaller partners who must rely on retail media networks to provide them with that first-party data. The global revenue for alternative data is expected to reach $137 billion by 2030, according to Deloitte.
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