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Reminder – Google is updating ad-serving requirements in the UK and Europe

Search Engine Land

This is a gentle reminder that Google is updating its ad-serving requirements in the European Economic Area (EEA) and the UK in the coming weeks. Enforcement will begin on January 16, 2023, and will affect a small percentage of EEA and UK traffic. It will then gradually expand to all EEA and UK traffic by the end of February 2024.

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The Civil Rights Act Hasn’t Failed Us, We’re Failing the Civil Rights Act

A Sales Guy

Fifty years ago today, July 2nd 1964, then President Lyndon Johnson signed into law one of the most important pieces of legislation ever signed. It was the Civil Rights Act. It is truly astounding it took 190 years AFTER this sentence was penned to actually live to the creed. We owe our entire existence today to these brave souls and institutions.

Education 151
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Why the Peter Principle Will Doom Your Business (& How to Fight It)

Hubspot

Peter studied organizational hierarchies and condensed his research into a 1969 satirical novel, written with Raymond Hull, called The Peter Principle: Why Things Always Go Wrong. National Bureau of Economic Research , support The Peter Principle. National Bureau of Economic Research , support The Peter Principle.

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The Ultimate Guide to a Career in Sales

Hubspot

They conduct research to find prospective customers, reach out to gauge people's interest in the offering, and decide whether or not the lead is ready to move down the funnel. You'll gain skills researching and calling prospects, sending emails, understanding the offerings, and organizing leads. That can be true. The Sales Career Path.

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AI and Big Data Are Changing Our Attention Spans

Hubspot

What catches your attention? The business of answering that question attracts hundreds of billions of dollars every year. As long as there have been things to buy, there's been a market for human attention. Long ago, capitalizing on human attention consisted of little more than the call of a street vendor over the din of a crowded village market.

Gaming 78
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Want to Get Promoted? Impress Your Boss by Doing These 7 Things

Hubspot

I once made a really big hiring mistake. After a series of promising interviews, I took on an intern whose level of professionalism, performance, and overall demeanor quickly took a turn for the worst. After a discussion with my supervisor, we agreed that it was in the best interest of everyone to not move forward with the internship.

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How to Coach Your Buyers Through the Purchasing Process

Richardson

The number of firms citing the pandemic as their “ single largest source of uncertainty ” surged from 25% in early March to 90% in early April, according to the National Bureau of Economic Research. It is not difficult to see why committing to a major purchase surfaces more anxiety than ever before.

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