Using mobile measurement partners to drive bookings: Best of the MarTechBot
Martech
SEPTEMBER 16, 2024
In the context of our healthcare app, MMPs can provide valuable insights into how users engage with our app and website, which can help us optimize our marketing strategies to drive more bookings. Attribution tracking: MMPs allow us to see which marketing channels (like social media, email, or ads) are driving users to book appointments.
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