ConversionXL

MARCH 21, 2017

I heard he had a new movie out—a biopic of Malcolm X—so I sent him a sweatshirt with a meticulously painted portrait of Malcolm X on it. Whether you’re B2B or B2C, a YC-backed startup or a local business, there’s a chance influencer marketing could be a profitable channel for you. Personalization is crucial.

B2C 78

B2C Trust X-functional Pitch 78

ConversionXL

SEPTEMBER 15, 2020

Duration Goals — When a visitor spends X amount of time on your site, the Goal is triggered. Pages/Screens Per Session Goals — When a visitor lands on X amount of pages in a single session, the Goal is triggered. Try using the “Comparison” visualization (an option to the right of the search function) for more clarity.

X-functional 70

X-functional Conversion A/B testing Start-ups 70

ConversionXL

FEBRUARY 26, 2014

AdWords Editor makes copying Campaigns really simple, and AdWords has added a copy function within the native web app itself, also. 24/7 online retailers could apply this same tactic for Campaigns that focus around getting people to contact the business for special deals, or b2b Campaigns that connect visitors to inside sales.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

SalesHandy

MAY 1, 2020

You can also use more than one method simultaneously to conduct an A/B testing for better analysis. Subject Line: [X] Growth Hacks for [Recipient’s Product]. Clearbit is one of the best b2b prospecting tools which can be easily integrated with Gmail. This will have a higher chance of building a great relationship.

Prospecting 87

Prospecting Cold Call Technique Sales 87

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). 4) B2B (Business-to-Business). For example, Google and Oracle are primarily B2B companies. A type of online advertising that takes on the form and function of the platform it appears on. We couldn’t leave “X” out of the party! 2) Analytics.

Networking 78

Networking Engineering Non-Profits Follow-up 78

ConversionXL

APRIL 3, 2018

You can use AI even when you haven’t mastered traditional testing. Chad Sanderson – The Statistical Pitfalls of A/B Testing. Value = (Knowledge + Process) x Skill x Attitude. Renee Thompson – How to Win at B2B Optimization. What makes B2B different? Functional analysis.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

NOVEMBER 11, 2015

To navigate the list, you can filter out tools based on function as well as for which size company it works best. A/B Tasty is yet another testing tool designed for the masses, this one hailing from France. They offer client-side, one-tail A/B testing along with full factorial MVT – the common experiments.

Conversion 124

Conversion A/B testing UX Consult 124

SaaStr

OCTOBER 30, 2020

And so what we’ll see people come in and do is they’ll say, Hey, we want to acquire name, email, company size, function, or department, and then the consent and all these fields, right? And what do you advise on like A/B testing? And so they’re saying, okay, we want to acquire this information.

A/B testing 110

A/B testing X-functional Start-ups Launch 110

PandaDoc

MARCH 7, 2023

Improved customer experience Whether B2C or B2B, different customers will have different needs and expectations. For instance, if you’re working in B2B, you may decide that LinkedIn is the top source for finding new sales leads. This type of A/B testing makes it obvious which technique is the winner.

Process 52

Process Objectives and Key Results Pitch Sales 52

SaaStr

SEPTEMBER 27, 2019

What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2? B2B marketing, yes. So when I was at Microsoft I was doing consumer marketing and then when I moved to Exact Target I was doing B2B. Because marketing is the revenue function.

Start-ups 56

Start-ups B2B A/B testing Pipeline 56

ConversionXL

APRIL 12, 2017

Pay them upfront so they don’t try to say X to get the money. All users have equal access to information and functionality. Research and A/B testing. Top of the pyramid down: Persuasive -> Intuitive -> Usable -> Accessible -> Functional. What is functionality? Interview Phase (1 Day).

Growth 86

Growth A/B testing Objectives and Key Results X-functional 86