Martech

MAY 12, 2023

You, the consumer We’re all in the market for a variety of items regardless if it’s in a B2B, B2C or D2C context. For example, when I was involved with A/B testing years ago, I was visiting a website for my personal interests. One day I noticed a significant UX difference from when I was last on the site.

A/B testing 115

A/B testing UX B2C Referrals 115

Martech

MARCH 7, 2023

We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance. by ensuring they are visible or providing guidance for A/B testing of email subject lines and landing page UX.

Product 89

Product Hospitality A/B testing UX 89

ConversionXL

JUNE 8, 2017

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Marketing campaigns.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

Hubspot

DECEMBER 15, 2015

of B2B and 14% of B2C publishers use email or subscriber lists to drive revenue. of B2B and 48% of B2C publishers rely on website banner ads or newsletter sponsorships for monetization. A/B testing will allow you to iterate upon your messaging consistently and help you drive the most awareness and interest.

A/B testing 47

A/B testing B2C UX B2B 47

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Digital marketing metrics are values that are used to track and measure campaign performance. With this in mind, let’s look at 13 digital marketing metrics to track for campaign effectiveness. What are digital marketing metrics?

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

Hubspot

JUNE 26, 2018

Before you get overwhelmed with the vast possibilities of email marketing, let’s break down a few key things to get you started building an strong email campaign that will delight your customers. Before you come up with your campaign goals, gather some context. Choose an Email Campaign Type. A/B Testing.

Real Estate 101

Real Estate A/B testing CTR B2C 101

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. Day two was all about optimization / testing strategies and processes. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. Julie Grundy: UX of Form Design: How to Design an Effective Form. Research and A/B testing.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86