RingDNA

MARCH 26, 2025

There are too many reps who seem happy to end a relationship with a customer the moment the ink on a contract goes dry. According to KissMetrics , LinkedIn ads offer an average click-through rate (CTR) of 0.025%, which is respectable. It helps to follow your customers’ companies on LinkedIn as well.

Closing 62

Closing B2B Sell Referrals 62

ConversionXL

MAY 6, 2014

I managed to iron out lots of communication issues that were limiting conversions, such as offering a ‘pack of music contracts’ in the deal. Some musicians thought this meant they were buying pre-signed contracts with record labels. In actual fact, they were just getting a compilation of music contract templates. What gives?

A/B testing 132

A/B testing CTR Contract Click Through Rate 132

ConversionXL

JULY 25, 2022

Companies that engage in strategic CTA testing continue to drive success metrics like CTR (click-through rate) up and to the right. CTA testing is paramount because it’s not always obvious what needs to happen for your business. Am I locked into a contract? How long is the contract?

A/B testing 146

A/B testing Contract Appointment Drivers/motivators 146

ConversionXL

NOVEMBER 17, 2022

For A/B testing: Google Optimize 6. Click-through rate. The ratio of users who click on a specific link compared to the total number of users who view the content (e.g. Learn everything you need to know and more about click-through rate. Bounce rate. For UX analysis: Hotjar 5.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Lead Fuze

JUNE 27, 2023

They help you communicate the value of your services to potential clients, negotiate deals, and close contracts efficiently. It’s also important to continually test and optimize your campaigns using A/B testing methods. “Maximize your email marketing potential with effective strategies.

Legal 52

Legal Technique Campaign Objectives and Key Results 52

SaaStr

MAY 28, 2019

And I made sure that I could correlate the data directly to the top four metrics that matter to our product organization and that’s driving pipeline, driving ACV, annual contract value, driving adoption of our product and attrition. They want to hear from each other to sell the brand.

Product 92

Product Start-ups B2C Growth 92

Hubspot

SEPTEMBER 19, 2012

That means you do have a smart coworker look over your blog post for 20 minutes before it goes out to check for accuracy, good grammar , and proper spelling, but you don't contract a New York Times editor to rip it to shreds and build it back up again. They have to work with IT, developers, designers, contract workers.

A/B testing 78

A/B testing Contract CTR Click Through Rate 78