ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Prospect trial to conversion rates fell with the longer trials. Having established this, a third experiment would test new copy and messaging.

Growth 102

Growth A/B testing Retail Objectives and Key Results 102

ConversionXL

FEBRUARY 27, 2019

As with conversion rates , a “good” open or click-through rate is one that’s better than what you’re getting right now. The next step—and the final one prior to the launch of an email campaign—is to turn your strategy into copy. A/B testing email also has unique challenges : Email has a limited shelf life.

A/B testing 133

A/B testing Click Through Rate Cross-sell Education 133

ConversionXL

FEBRUARY 3, 2022

In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads. Activate customers quickly by helping them get the most value from your product or service. Activation. Image source.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

MAY 6, 2014

In 2012, I launched a kind of ‘Groupon deal for musicians’, where I gave away $1,250 worth of products, including recording time, iTunes distribution, and a guitar string endorsement deal for just $69 for 100 hours only. tailor your offer to your audience or… B.) Adding more to the package actually reduced my conversion rate.

A/B testing 132

A/B testing CTR Contract Click Through Rate 132

ConversionXL

NOVEMBER 28, 2022

This resulted in a low average cost-per-click of $0.21 , with a 1.2% click-through rate, of which 3.4% million two-second views, and a click-through rate of 17.74%. For example, sports streaming service Kayo Sports used Spark Ads to promote its best videos from onsite content created at a race event.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

ConversionXL

FEBRUARY 3, 2022

Groove’s customer service platform almost died in the introductory stage because they forgot to listen to their customers. After turning their attention toward feedback and testing, letting the voice of their customers fuel their content strategy and product development, they took off. Test your UVP using: A/B testing.

Growth 102

Growth Product Objectives and Key Results User Experience 102

ConversionXL

APRIL 3, 2019

Challenging your own understanding of the product via experimentation is critical: It flips the “all tests should win” thinking upside down—“9/10 tests fail” (VWO), but learning is never a failure. Find the smallest steps to test the riskiest assumptions quickly. Eric Allen: “Losing Tests Can Be Winners, Too.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

ConversionXL

JULY 21, 2022

Omnichannel aligns branding, messaging , and customer service across every channel. A/B test components, such as: Landing page design ; Messaging; Headlines ; Subject lines ; CTAs ; Images; Send times. Test processes regularly to see which segments respond best to your marketing.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

ConversionXL

JANUARY 31, 2014

To know for sure, look at the ads pointing to that page that receive the highest click through rates. Sidetrack: What Are The Elements of a Viral Pre-Launch Page? But beyond that, sell the emotional value of the product or service your visitor will get after “conversion”. How Images Can Boost Your Conversion Rate.

A/B testing 134

A/B testing E-commerce Conversion Up-sell 134

ConversionXL

FEBRUARY 28, 2017

It’s certainly the way that Dan positions it above, but it can easily be applied to bigger companies looking to test new product ideas, feature ideas, service ideas, etc. During a presentation on smoke testing, Dominic shared a case study from Pijon Box , a care package service for the parents of college kids.

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

NOVEMBER 18, 2014

Experian found that confirmation emails had average click-through rates from 12 to 20 percent, approximately five times the rate of bulk mailings. The same trend held across any email metric including open rates, revenue-per-email and transaction rate. This email averages a 72 percent open rate.

Click Through Rate 124

Click Through Rate E-commerce Retail Cross-sell 124

Hubspot

DECEMBER 7, 2010

Good offers drive active interest and keep you subscription rates high. Are you considering producing webinars or launching surveys? Figure out what is the best Email Service Provider (ESP) for you. Can you easily create A/B tests of your email offers? On-Demand Webinar: What's Worth A/B Testing?

Strategize 59

Strategize A/B testing Click Through Rate High impact 59

ConversionXL

APRIL 3, 2018

60-80% open rates and click through rates. Understand-decide-prototype-finalize-launch (data and research at beginning, decide on targets in middle, QA before launch). You can use AI even when you haven’t mastered traditional testing. Chad Sanderson – The Statistical Pitfalls of A/B Testing.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

MARCH 24, 2016

Those users could simply have more internal motivation to seek information and desire your services. A/B testing, then, is an attempt at establishing some form of causal inference. Click-through-rate on key internal pages. Abandonment rate (basically the opposite of the last two).

Conversion 77

Conversion A/B testing X-functional Technique 77

ConversionXL

APRIL 29, 2014

Many people get hung up at the testing stage. Running A/B tests, they assume that they’re “doing CRO”, and to some extent they are, but the lack of a systematic approach to continual improvement leaves them with shallow victories that fail to translate into long-term growth. will it take to launch these tests.

Engineering 117

Engineering Growth Conversion A/B testing 117

ConversionXL

JUNE 5, 2014

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Analyzing clicks/open rates in the email onboarding series that convert first time buyers to second time buyers & eventually into loyal customers. The result?

Customers 115

Customers User Experience Profit margin A/B testing 115

ConversionXL

JUNE 5, 2014

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Analyzing clicks/open rates in the email onboarding series that convert first time buyers to second time buyers & eventually into loyal customers. The result?

Customers 112

Customers User Experience Profit margin A/B testing 112

ConversionXL

FEBRUARY 26, 2014

A tax services center could focus on “ prepare 2013 taxes” now, but in September might focus on 3 rd quarter filing services for freelancers. This ad is packed with trust boosting factors like a ratings extension, a review, social proof, and sitelinks that provide more detailed options while highlighting service benefits.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

ConversionXL

JUNE 5, 2014

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Analyzing clicks/open rates in the email onboarding series that convert first time buyers to second time buyers & eventually into loyal customers. The result?

Customers 105

Customers User Experience Profit margin A/B testing 105

ConversionXL

AUGUST 17, 2016

This is, in a way, an ultimate guide (overused though the term is), so here’s a short table of contents if you’d like to jump around: How To Run A Holdout Test. Write Emails Tha Focus on Customer Service (Here’s How). We see shopping cart abandonment as a conversion rate optimization and customer service opportunity.

Campaign 74

Campaign Process A/B testing CTR 74

ConversionXL

JUNE 5, 2014

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Analyzing clicks/open rates in the email onboarding series that convert first time buyers to second time buyers & eventually into loyal customers. The result?

Customers 98

Customers User Experience Profit margin A/B testing 98

Salesforce

APRIL 16, 2024

You’ve probably heard this before: Many small-to-medium sized businesses (SMBs) have great products and services, but struggle to be seen. When your business uses online channels and strategies to promote your products or services and engage with target audiences, you’re using digital marketing.

Objectives and Key Results 110

Objectives and Key Results Click Through Rate Campaign Promote 110

Hubspot

FEBRUARY 28, 2020

When determining our KPIs , we debated between using click-through-rates, conversion rates, or estimated revenue. We ultimately decided to track the overall website’s performance by conversion rate. Google Analytics: For measuring web traffic, click-through rates, conversion rates.

User Experience 96

User Experience Click Through Rate A/B testing Conversion 96

Hubspot

JUNE 15, 2012

We performed an A/B test of our own, in fact, to see whether emails sent from the lovely Maggie (one of the people responsible for yesterday's webinar, in fact!) That's why it's critical to perform an A/B test like this for yourself to determine which method is best for you. We get that. Yes, though not enormously so.

Click Through Rate 69

Click Through Rate A/B testing CTR Contact 69

Hubspot

SEPTEMBER 4, 2019

Oftentimes, you'll notice the author hasn't included a link back to your website when they mention your brand, product, or service. This also allows the publisher to give their readers a better experience, letting them click through and learn more about the brand mentioned. Image Source. Become a Source for Other Publishers.

A/B testing 101

A/B testing Pitch Referrals Niche 101

Hubspot

SEPTEMBER 12, 2019

They offer rich, visual experiences for your viewers -- keeping them engaged as you highlight your brand and products or services. Keep reading to learn what Facebook Instant EXperiences are, and how you can increase both brand awareness and revenue through the new tool -- for cheap. Ability to add third-party pixels for A/B testing.

Campaign 72

Campaign Lead generation Transportation A/B testing 72