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A/B testing alternatives for low-traffic websites

ConversionXL

In a world where A/B tests are done by over 70% of online businesses , choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable. Or if your management refuses to justify the costs of A/B testing? Alternatives to A/B testing for low-traffic sites.

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How Creating a Sense of Urgency Helped Me Increase Sales By 332%

ConversionXL

I managed to iron out lots of communication issues that were limiting conversions, such as offering a ‘pack of music contracts’ in the deal. Some musicians thought this meant they were buying pre-signed contracts with record labels. In actual fact, they were just getting a compilation of music contract templates.

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What is price sensitivity? How it affects sales and profitability

PandaDoc

A/B testing Companies with online sales and flexible pricing systems can use A/B testing to measure price sensitivity in a data-driven way. In a typical pricing test, two versions of a product or offer are shown to different customer segments. The post What is price sensitivity?

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How Do UX Professionals View Conversion Optimization?

ConversionXL

An interesting Quora answer from Braden Hoeppner on the differences between the two practitioners: Braden Hoeppner: “A UX designer is the person typically responsible for constructing the interaction or visual representation of a user experience project. Too many people just try to A/B test their way to better conversion.

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Form Design: 9 Tips & Best Practices to Boost Conversions and UX

Hubspot

A form is a critical step for converting users into customers, so you want to make yours easy, impressive, and sleek. Here, we’ll explore nine best practices of form design to boost your conversions and help you achieve an exceptional user experience. Form Design Best Practices. Less is more. Cancel anytime” text. FreshBooks.

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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

For A/B testing: Google Optimize 6. For example, if a user signs up for your newsletter, you can trigger an email sequence that welcomes and then nurtures them to buy. The data Woopra delivers benefits marketing, sales, and product teams, and can be used to develop consistent user experiences. Cost: Free.

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Marketers Deserve Enterprise Software That Doesn’t Suck

Hubspot

Customer expectations have risen to new heights, thanks to a wave of new B2C innovators that have disrupted entire industries by prioritizing user experience above all else. The Customer Test — enterprise software should make marketers’ jobs easier, and should therefore be loved by its users. Emailing should be enjoyable.