Remove A/B testing Remove Conversion Remove CTR Remove Maine
article thumbnail

A/B testing mistakes PPC marketers make and how to fix them

Search Engine Land

Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? A/B testing works – you just need to avoid some common pitfalls. You don’t need to prove everything using A/B tests and stat sig results. That’s a great way to start.

article thumbnail

Beyond “One Size Fits All” A/B Tests

ConversionXL

If you’re invested in improving your A/B testing game, you’ve probably read dozens of articles and discussions on how to plan and run A/B tests. One widely used testing platform solidifies this idea by imposing account-wide significance levels. Costs in A/B testing ROI analysis. Let’s see why.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Real conversations with good people. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Product should be your main channel for customer acquisition, retention and expansion. Great talks.

B2B 94
article thumbnail

5 Uncomfortable A/B Testing Questions

ConversionXL

During the first 6 months of the project, I focused on the most critical steps in the conversion funnel – in this case, the main product landing pages and the checkout funnel. The treatments were based on extensive conversion research and solid data-driven hypotheses. Major changes in traffic quality are a likely malefactor.

article thumbnail

How to improve PPC campaign performance: A checklist

Search Engine Land

Enable Google Ads conversion tracking In the age of AI and automation, accurate data tracking is more important than ever. Dig deeper: PPC Guide: Conversion tracking and what you can measure 3. Google boasts it can increase your conversion coverage by 15% (I’ve seen a few numbers here, so I’m going for average).

Campaign 108
article thumbnail

8 Proven Traffic Sources for Your Sales Funnel

ClickFunnels

Approximately 90% of marketers claim that email was their main means of generating leads. The traffic obtained from Google ads is perhaps one of the best means of testing your site regarding user behavior and how your site’s content plays a role in the buying process. Who said email marketing was dead, again? Instagram Ads.

Niche 246
article thumbnail

A Step-by-Step Guide to LinkedIn Ads

ConversionXL

Looking professional doesn’t matter if your ad doesn’t reach your target audience and drive conversions. Also, consider the benchmark conversion rate. A high CPC followed by a conversion rate of ~10% may not make your business its money back on a campaign. But it’s not the right choice for everyone. That’s the cold hard truth.

CTR 129