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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

The best ecommerce marketing strategies aid in: Aligning teams (alleviating the age-old marketing/sales rift); Setting and measuring against goals and KPIs; Reaching the right target audience (not just any customer who might fit); Achieving cohesivity across channels and creating an immersive user experience.

Referrals 129
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Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

.” How does Netflix manage to find the right show for the right user so quickly? According to the same study, 80% of its customers’ video plays comes from its personalized recommendation engine. To find out, you will need to do proper user experience research. Do User Experience Research.

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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

How does the user experience on my website stack up to the competition? There’s a great deal to be gained from thorough, regular competitive analysis—usability insights, design advantages, a more convincing value proposition , and of course, ideas for testing. How does your site's user experience stack up to the competition?

UX 126
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A Step-by-Step Guide to Conducting Competitive Analysis

ConversionXL

How does user experience on my website stack up to the competition? There’s a great deal to be gained from a thorough, regular competitive analysis – usability insights, design advantages, a more convincing value proposition, and of course, ideas for testing. Add 5 points for A/B testing tools.

UX 131
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8 Ways to Boost Ecommerce Shopping Cart Conversions

Hubspot

From the add to cart button to recommendation engines and product images, ecommerce marketers have plenty of opportunities to optimize shopping cart conversion rates. Clear site navigation is not only crucial for search engine optimization -- users who land on a product page need to know exactly where they are within the site architecture.

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How to Build a Strong A/B Testing Plan That Gets Results

ConversionXL

A strong A/B testing plan will allow you to increase your revenue. A/B testing produces concrete evidence of what actually works in your marketing. This post is about A/B testing, since this technique produces the fastest gains and has lower chances of error through misuse.

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31+ Must-Have Tools to Automate Lead Generation

Sales Hacker

Report scheduling, enhanced scripts, the Rule Engine, and Shopping Campaign Refresher automation. It offers time-saving alerts, workflow tools, and a cross-platform reporting dashboard. This data is then correlated to give you actionable insights such as user experience or pricing sticking points feedback. Zendesk Sell.