ConversionXL

SEPTEMBER 2, 2016

User or customer interviews can help you with the design of… A/B tests and experiments. Using user research to run smarter tests, design better sites and build better products is more complex than that. Second, you need to follow a process. Conclusion: Wrap things up, anything you didn’t cover.

A/B testing 57

A/B testing Objectives and Key Results Consult UX 57

ConversionXL

JUNE 3, 2019

To develop your customer retention strategy, follow this four-phase process: Research your customers to find out what they need most. Email testing should be about far more than opens and clicks, though.). What’s more is that an A/B test of the message—changing “Why did you cancel?” The result? Email performance.

Customers 82

Customers Non-Profits Profit margin Objectives and Key Results 82

ConversionXL

JANUARY 9, 2019

You can throw away years of incremental gains in UX and site performance—unless you have a battle-tested process. I’m going to walk you step-by-step through our company’s UX research process for site redesigns—the role of each aspect, how long each should take, and what, generally, each entails. Here’s how we do it at DePalma.

UX 131

UX Process User Experience Technique 131

ConversionXL

FEBRUARY 3, 2022

The result? After turning their attention toward feedback and testing, letting the voice of their customers fuel their content strategy and product development, they took off. Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. The result?

Growth 102

Growth Product Objectives and Key Results User Experience 102

ConversionXL

FEBRUARY 18, 2016

The biggest reason to use GTM is that it keeps all of your tracking under one roof and (because of its tight integration with tools like Google Analytics) it can help free up your development resources (since you can now track things like Google Analytics Events with just a few clicks).”. How to Set Up Google Tag Manager.

GTM 86

GTM A/B testing Objectives and Key Results Start-ups 86

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

SEPTEMBER 10, 2019

It directly impacts the company, is fairly autonomous, works great with a few high-caliber folks, and involves a ton of A/B tests. And the most common type of work I’ve done with my growth teams is using A/B tests to optimize an existing funnel. I was hired to level-up the marketing team.

Growth 133

Growth A/B testing Non-Profits Engineering 133

ConversionXL

AUGUST 4, 2020

Follow this 90-day plan to get the right things in place and start delivering results. Access to a team with skills that include scientific experimentation, UX, copywriting , consumer psychology , statistics , data analysis, coding, research methodologies, change management, and design. Don’t panic just yet. Fresh-eyes review.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

PandaDoc

NOVEMBER 2, 2022

At PandaDoc , we’re all about helping you level up your communications game. We know that cold emailing can yield positive results when done correctly, and in this article, we’ll talk about the what, whys, and hows of cold emailing from top to bottom. Personalization is key. What is the success rate of cold emails?

Objectives and Key Results 97

Objectives and Key Results Negotiate Contract Follow-up 97

ConversionXL

MARCH 25, 2016

click the B to bold your text, click the eraser to remove what you’ve highlighted), and in copy to bring benefits / features to life (e.g. In most projects, icons are very difficult to get right and need a lot of testing. For abstract things, icons rarely work well.” (via UX Myths). ” (via UX Myths).

UX 90

UX A/B testing Objectives and Key Results X-functional 90

ConversionXL

SEPTEMBER 18, 2019

Some 44% of companies spend more than $10,000 a year on A/B testing products alone—many spend far more.). Test wins become revenue only after they’re deployed across the site. The two options aren’t mutually exclusive: If you hire an agency, you can lean on them to help you build and run (or speed up) an in-house CRO program.

Process 94

Process Objectives and Key Results A/B testing Referrals 94

ConversionXL

JULY 12, 2017

We’ll answer the following question in concrete and comprehensive detail: how can we improve ecommerce UX? Why Care About Ecommerce UX? Improving UX affects many pieces of your ecommerce system. Driving it is the UX. and how the object of design was going to used, in what context and for which end-purpose.

UX 100

UX User Experience Objectives and Key Results Conversion 100

ConversionXL

JULY 12, 2017

We’ll answer the following question in concrete and comprehensive detail: how can we improve ecommerce UX? Why Care About Ecommerce UX? Improving UX affects many pieces of your ecommerce system. Driving it is the UX. and how the object of design was going to used, in what context and for which end-purpose.

UX 95

UX User Experience Objectives and Key Results Conversion 95

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. On day one, we heard from UX and digital analytics experts. Day two was all about optimization / testing strategies and processes. Show the process, not just the result. Image Credit.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

ConversionXL

APRIL 3, 2019

Where and when you deliver a survey can impact results—if it’s a site section where the user is experiencing pain, it will bias responses. When setting up interviews , call them “chats,” not interviews—and treat them like chats; anticipate where the conversation could go and listen, listen, listen. Did you consider a competitor ?

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

ConversionXL

JUNE 19, 2019

Product lifecycle marketing does the following: Ensures you’re operationalizing in the right context. Follow the go-to-market strategy using the Google Sprint structure: Research: ask the experts, competitive research. Define quality accurately, then quantity will follow. Sex up the headline. Create an angle.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90