Martech

AUGUST 25, 2023

Dig deeper: 5 GA4 issues and why they’re a good thing GMP integrations enable advertisers to integrate their Google Analytics data with Campaign Manager 360, Display & Video 360, and Search Ads 360, making it easier for them to make strategic advertising decisions and activate their Analytics Conversions and Audiences.

SQL 98

SQL A/B testing Angle Strategize 98

Highspot

DECEMBER 19, 2023

This may involve conducting A/B testing and monitoring response times. Define Metrics That Matter To gauge success and identify areas for growth, track two types of metrics – operational and strategic. Strategic metrics evaluate broader impact, focusing on pipeline creation and converting qualified leads into closed business.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52

ConversionXL

FEBRUARY 3, 2022

Analytical capability: Possessing Excel or SQL skills to extract data and gather insights on experiments to make better decisions. Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. Image source. ConvertKit.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

JANUARY 24, 2017

It’s sort of a trope and a frustration in the optimization space that most people new to the craft think of CRO as a simplistic practice of A/B testing button colors or CTA text. The future seems to belong to those moving far past myopic CRO practices and into the strategic and universal realms. Image Source. Image Source.

Conversion 87

Conversion UX A/B testing SQL 87

ConversionXL

AUGUST 4, 2020

It’s time to get together with heads of departments to get answers to more strategic questions. Do you need SQL skills to pull reports, or are there dashboards? Experimentation launch. If you’ve just implemented a new testing tool, your first test should be an A/A test to check that everything is working correctly.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

SaaStr

SEPTEMBER 27, 2019

And then right about the time HubSpot was launching into APAC they brought me on board as their first marketer. I do have to ask, you said there about your process in terms of the conversion from SQL to MQL and how you thought about that. And then did the exact same thing I did with Salesforce at HubSpot. So built their APAC team.

Start-ups 54

Start-ups B2B A/B testing Pipeline 54

ConversionXL

JUNE 19, 2019

Launch: set the campaign live. Three strategic mental models for conducting and applying research: “Knowing the name of something is not the same as knowing something.” Behavior (Friction): User testing is a great way to study behavior. Don’t just implement findings—you need to A/B test first. We sell success.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90