Remove A/B testing Remove Market share Remove Promote
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How to Create a Marketing Campaign that Stands Out

ConversionXL

Like Nike and MailChimp, Help Scout is in a crowded market; my campaign helped them stand out. Three strategies for creating marketing campaigns that stand out. Whether you’re executing a quick n’ dirty one-off promotion or a full-fledged multi-channel strategy, here are three strategies for creating marketing campaigns that stand out.

Campaign 134
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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

NPS (Net Promoter Score) and CSAT (Customer Satisfaction Score) are both methods of quantifying customer sentiment and satisfaction. Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Choose competitors to test against. NPS & CSAT.

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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy. Image source.

Growth 115
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7 Landing Page Examples & User Journey Breakdowns to Swipe for Inspiration

ConversionXL

Banner ads, webinars, email marketing automation, social media promotions, SEO, content marketing. You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. And the what’s-in-it-for-me: “gain a bigger market share.”. Image source.

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Transitioning from Sales-Led to Product-Led Growth and Scaling to $100M ARR With Apollo’s CEO Tim Zheng

SaaStr

Despite initial success reaching $2 million in annual recurring revenue (ARR), the company faced several significant challenges: The sales technology market was highly competitive, with numerous established players vying for market share.

Growth 62
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This day in search marketing history: March 18

Search Engine Land

Yahoo Loses Market Share As Some Firefox Users Return To Google 2015: Google had become increasingly aggressive in trying to lure back users. Google Tests “Sponsored Map Icons” 2010: The Sponsored Map Icons were a new way to promote your business within Google Maps.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Marketing playbooks work the same. Here’s how the guide is promoted on Twitter: The informative, conversational tone and fun imagery are the same as the post on the Visme website: And the same vibe as the video embedded in the guide: Visme maintains consistency throughout the customer journey. Promotion channels. Target market.

Campaign 149