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The B2B case for retention marketing: 7 key tactics

Martech

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

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Rethinking Rev Ops

Partners in Excellence

They are discovering how much they can accomplish, how they can improve what they do in leveraging these non sales channels. 83% of customers involved in complex B2B buying prefer these channels and are actively seeking to minimize or eliminate sales involvement. We can no longer be Sales led, Digitally supported.

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Sales Hacker Success Summit: Level Up Your Sales Game for 2020

Sales Hacker

Monday, December 9: Modern Sales. Author of 4 Bestselling Sales Books. 2019: LinkedIn’s #1 B2B Sales Expert to Follow. How can you differentiate yourself from the competition, and set yourself up for a successful sales career that keeps getting better, and better? Sales reps face a terrifying predicament.

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Top LinkedIn profile tips: Boost your professional presence

PandaDoc

You also list hard skills like “Account Management” or “B2B Software Sales” in your header. Even that stint you did in Admin and Sales Support has crossover into your current and future network. Next, consider adding more about your past experience and current job. You can choose up to 50 skills on LinkedIn.

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5 marketing automation quick wins

Martech

They are also an opportunity to prepare B2B customers ahead of an important call. Consider refining your feedback request so that it can be helpful to both your customer and the sales support team. “We Dig deeper: What is marketing automation and how can it help B2B marketers?

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7 Steps to Building a Successful Channel Partner Program

ConversionXL

In today’s environment, if B2B organizations are going to make it, they need to grow. Chris Samila , Partnerships Manager at Optimizely shares: “We saw building and supporting a partner ecosystem as a massive opportunity. 3 Factors That Affect B2B Partnerships. Sales Training. Sales Support and Account Management.

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7 Steps to Building a Successful Channel Partner Program

ConversionXL

In today’s environment, if B2B organizations are going to make it, they need to grow. Chris Samila , Partnerships Manager at Optimizely shares: “We saw building and supporting a partner ecosystem as a massive opportunity. 3 Factors That Affect B2B Partnerships. Sales Training. Sales Support and Account Management.