Sales Hacker

SEPTEMBER 2, 2021

It’s a go-to-market strategy that leads with the product, so you can experience its value firsthand. The role of the “Account Manager” (psst…it’s a salesperson) is to help get other teams within that organization to use Slack. The focus is on high-value accounts that fit the ideal customer profile.

Product 95

Product SQL Contract Sales 95

Sales Hacker

APRIL 21, 2022

The ICP determines decisions across the company from the go-to-market to product strategy. Dedicated Customer Account Manager. The actual campaigns and programs may change depending on who you’re targeting. I’ve found the best campaigns are multi-channel. Product usage. Revenue number. Customized Training.

Legal 86

Legal Cross-sell Contract Price 86

Sales Hacker

AUGUST 25, 2020

REGIE uses artificial intelligence to create entire outbound, inbound, even follow-up sales campaigns faster using over 1 billion rows of performance data. REGIE uses your targeting to inform your campaigns and decreases the time your team spends creating campaigns because that’s a pain in the ass.

Up-sell 73

Up-sell Campaign Start-ups Construction 73

Sales Hacker

AUGUST 30, 2018

In this blueprint, we provide insights into the best prospecting methods for different go-to-market (GTM) strategies. For this, you need to orchestrate an outbound prospecting campaign. The efficiency of tools that can automate an outbound campaign of a thousand messages easily traps you into believing this is effective.

Prospecting 47

Prospecting SQL GTM X-functional 47

Sales Hacker

MAY 20, 2019

In case you missed PODCAST 57: Career Progression as a Concentric Circle to Become Top Manager w/Ashley Grech. How to better optimize your go to market. Every account management team should be using one of these tools. How to better optimize your go to market. What You’ll Learn. We’re on iTunes.

Consult 63

Consult Technology Technology Networking 63

Sales Hacker

NOVEMBER 14, 2019

The Foundation of an Account-Based Everything Program. ABE is more than just a marketing campaign or a sales process — it’s a mindset. Account-Based Everything is a strategic, go-to-market approach that orchestrates personal-marketing, sales, success efforts to drive engagement, and conversions at named accounts.

Technology 58

Technology Technology Cross-sell Referrals 58

Sales Hacker

APRIL 21, 2021

The marketing team ran a super successful campaign and generated hot leads. The director of customer success brings her Salesforce report to a cross-functional meeting with sales and marketing leadership. Revenue Accountant. Manager-level roles. Revenue Operations Manager. Data Manager, Revenue Operations.

Finance 101

Finance GTM Cross-sell SQL 101

Sales Hacker

MAY 20, 2019

In case you missed PODCAST 57: Career Progression as a Concentric Circle to Become Top Manager w/Ashley Grech. How to better optimize your go to market. Every account management team should be using one of these tools. How to better optimize your go to market. What You’ll Learn. We’re on iTunes.

Consult 49

Consult Technology Technology Networking 49

Heinz Marketing

JANUARY 13, 2022

Redefined Marketing “Work” and Impact . Account-based AND Lead-based Funnel Management . Hybrid Event Campaigns . Managing Your Marketing Team Culture . Change Management. How the marketing, sales and customer/account management teams work together is also critical to success.

B2B 135

B2B Objectives and Key Results Campaign Cross-sell 135

Spiro Technologies

JANUARY 26, 2023

I think that a lot of people, when they look at how do we set up our go-to-market, whether it’s the website or through a sales team or what have you, they tend to look at it as sort of a static thing. You also have an account management team too, so it’s not all just e-commerce.

Customers 52

Customers E-commerce Drivers/motivators Technology 52

SaaStr

NOVEMBER 22, 2019

You said, “One of my grassroots campaigns is to kill the title of CRO, although I’m vehemently in favor of the scope of the role.” And let that drive then your go to market strategy rather than just assuming that because companies like Slack and Intercom and Zoom and others have product like growth that we can have that too.

Start-ups 62

Start-ups Customers Objectives and Key Results Growth 62

The Lost Book of Sales

JULY 12, 2021

This is potentially a lose-lose situation threatening both the quality of the vendor’s work and the fabric of the relationship, and it requires careful account management including frequent contact at the executive level. Ad agencies come up with taglines, not marketing groups.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Percolate is an Orchestration Hub that gives marketers the power to control all aspects of the marketing lifecycle.

Customers 20

Customers Tradeshows Technology Technology 20

SaaStr

MARCH 1, 2019

So we ran a free trial survey because we found that in most of our startups, many of them at all different price points, even starting around 1K is obvious, but going up to 150K ACV, they were running free trials as part of their marketing campaign. And then the second, he was going to market trying to change pricing.

Contract 46

Contract Price Commission Conversion 46

Hubspot

JULY 24, 2012

And part of their strategy to support that launch was hiring a marketing agency. When I was introduced to the agency owners and account managers, they jumped right into talking about how critical building an online presence would be to a successful launch -- which at first sounded like the right plan.

Launch 73

Launch Clients Follow-up Pitch 73

SaaStr

JANUARY 3, 2020

So we ran a free trial survey because we found that in most of our startups, many of them at all different price points, even starting around 1K is obvious, but going up to 150K ACV, they were running free trials as part of their marketing campaign. And then the second, he was going to market trying to change pricing.

Contract 10

Contract Price Commission Conversion 10