Account management Clients Contract Go To Market 
Martech
OCTOBER 11, 2021
“The meeting might be going through to a salesperson, account manager or a CSM. ” Cipirani-Espineira has been in SaaS customer success throughout her career, including in senior account director and VP Customer Success roles at Cision and Medallia respectively. From account management to customer success.
Lead Fuze
DECEMBER 1, 2021
SMB and mid-market businesses may be tempted to go straight into selling to enterprise. Those deals are large, with 3 year contracts and prestigious logos. One of the most important parts about being a successful SaaS company is understanding how to go-to market. Managing accounts after the sale is made.
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Lead Fuze
DECEMBER 1, 2021
SMB and mid-market businesses may be tempted to go straight into the Enterprise market. Those deals are large, with 3 year contracts and prestigious logos. One of the most important parts about being a successful SaaS company is understanding how to go-to market. Managing accounts after the sale is made.
Heinz Marketing
MARCH 6, 2019
MATT: Many companies struggle with the throttling of account-based targets. Why is it so important to pursue only a percentage of your ideal target accounts at any given time? ERIC : You CANNOT target all of your accounts all of the time! We do cover some elements of this in the research.
SalesHandy
JULY 12, 2022
Increasing Customer Lifetime Value (CLV): When you have a go-to-market strategy that is targeting the right customers, by default, your customer lifetime value (CLV) will experience a gradual increase. Designing your ICP framework is paramount to the success of your sales and marketing efforts. Wrapping Up.
SaaStr
MARCH 1, 2019
Annual contracts: To what extent do annual contracts dominate today? Why does Tom think in the early days one should be wary of signing too many multi-year contracts? How does Tom think about calculating churn when it comes to multi-year contracts? And the first one as you said, Harry, is around annual contracts.
SaaStr
SEPTEMBER 18, 2020
And in this way, we under invested in middle management along the way, especially in our go to market motion. And instead of investing in managers, people to manage a group of people, and get them motivated and keep them focused on metrics, we invested in a bunch of automation. And they trusted people. It molded-.
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