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Key Account Management: The Ultimate Guide

Hubspot

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling.

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What is Inside Sales? Everything You Need to Know

Gong.io

Inside sales (sometimes called remote sales or remote selling) is often the primary sales model for B2B, SaaS, tech, and certain high-ticket B2C sales teams. Let’s say you’re looking to implement a new email marketing campaign , and you need an email automation platform to set it up. AEs (Account Executives).

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The Ultimate Guide to a Career in Sales

Hubspot

But it's also about relationships, follow-through, communication, analytics, and patience. It's important for this role to educate prospects and follow up once a sale is closed to maintain customer satisfaction and encourage repeat buyers. Nearly half of their time is spent selling remotely (i.e. Account Manager.

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

So once media planning is complete, media buying follows. The traditional approach, on the other hand, involves negotiations and relationship building with publishers. Supply-side platforms (SSP) where publishers sell their ad inventory. Set up your campaign. It's the publisher version of the DSP. Strategize.

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Top 21 Sales Training Programs and Techniques to Boost Team Performance in 2022

Highspot

This includes teaching them how to best engage with prospects, build relationships with customers, close deals, upsell and cross-sell, and much more. The market is evolving faster than ever, and sales reps need high-quality ongoing training to keep up. Why Sales Training Is Important. or a 353% ROI.

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What Is Tech Sales? A Guide to Getting a Job — and Succeeding

Salesforce

Tech sales refers to selling technology as a product or service. As an illustration, I used to sell appointment-scheduling software — a single-function solution for easier meeting set-up. Above all, your job is to find the right solutions for the right organizations or people, and that means long-term relationship building.

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Top 12 2022 B2B Marketing Trends to Watch

Heinz Marketing

And as marketing programs become more complex, it’s far more important to create seamless cross-channel campaigns that break through siloed teams. How the marketing, sales and customer/account management teams work together is also critical to success. Target Account Precision. Who do you sell to?

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