Lessons from ZipRecruiter: Building a Sales Org From Scratch in a Product Led Company
Openview
OCTOBER 25, 2018
One of the first challenges facing Kevin as he began conceptualizing the sales strategy for ZipRecruiter was figuring out where to draw the line between product-led efforts ( self-service and e-commerce models ) and sales-led efforts. As a result, ZipRecruiter’s process for segmenting leads to the two teams evolved.
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