Sales Hacker

DECEMBER 8, 2023

Rather, how you go-to-market is a significant determinant of success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. No sign-up needed; it was simply an easy scan. The greatest technology does not always win.

Launch 101

Launch Product GTM Technology 101

Sales Hacker

SEPTEMBER 29, 2023

Thanks for reading The GTM Newsletter! Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels. Hottest GTM job of the week: Founding Account Manager at Tavus , more details here. See more top GTM jobs here.

GTM 102

GTM Growth B2C Territory 102

SaaStr

SEPTEMBER 18, 2023

In Part 2 of Ask Me Anything, Lemkin will answer these questions: How do you balance being authentic as a new startup and getting customers to buy into your vision vs. appearing well put together with everything going on? How do you fix GTM? So many get into trouble on burn rate and try to go PLG to fix it.

GTM 92

GTM Niche Account management Up-sell 92

Highspot

MAY 3, 2024

It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. It works to enable each channel and stage of the sales cycle that drives revenue growth, including marketing, customer success, account management, and more.

Cross-sell 52

Cross-sell GTM Technology Technology 52

SalesLoft

JULY 11, 2019

How did Stephanie succeed at coming in brand new at Pendo and changing the GTM strategy? Jeremey: Like you, many of the folks that I’ve spoken to had some sort of hustle growing up. Stephanie: We built up a super strong account management and account strategy function at Wildfire in the months prior to the acquisition by Google.

Engineering 45

Engineering GTM Territory Strategize 45

Sales Hacker

AUGUST 25, 2023

Now that we’ve officially combined The Sales Hacker newsletter with The GTM Newsletter, we’re almost 60K strong! Thanks for being part of the GTM community. As always, you can catch up on past articles, podcasts and newsletters all in one place at the new home of Sales Hacker: GTMnow.com Thanks for reading The GTM Newsletter!

GTM 52

GTM Contract Cross-sell Account management 52

SaaStr

JUNE 16, 2020

Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. There we go. So everyone is adjusting their go to market strategy.

GTM 65

GTM Healthcare Pipeline Sales 65