Sales Hacker

AUGUST 22, 2023

38:00) Operational excellence will set your team up for success every time Quotes Demand efficiency as a definition, is the evaluation of all of the different micro surfaces and growth levers throughout the buyers journey and how they all stack up together. (38:00)

GTM 52

GTM Start-ups Up-sell Sell 52

Sales Hacker

JANUARY 17, 2024

Leena Joshi is Co-Founder & CEO of CloseFactor , a GTM strategy and execution platform that helps enterprise tech hone in on the exact right prospective customers and accelerates their conversion by helping your sales and marketing teams be contextually relevant to them. The theme for the year is go-to-market convergence.

GTM 88

GTM CRM Pipeline Go To Market 88

Salesforce

OCTOBER 31, 2023

It’s a snap to make and it sells itself – a mega hit. If you sell a product without attracting the right buyers and demonstrating how it meets their needs, it may just sit on the shelf. Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points.

Go To Market 119

Go To Market GTM Objectives and Key Results Price 119

SaaStr

DECEMBER 12, 2023

The landscape for Go-to-Market (GTM) will be changing over the next 12 months in terms of roles within GTM, in combination with how buyers make purchases and the decision-makers involved. The reality is that the way we sell now should be focused on the buyer. Green is a “go after them.” Red is a no-go.

GTM 99

GTM CRM Pipeline Referrals 99

Martech

MAY 19, 2022

“What is the right go-to-market (GTM) strategy(ies) for our business?” ” This is a common question being debated and discussed across the C-suite today (note: not just in sales and marketing meetings). In B2B , GTM strategies have been a part of company planning forever. Processing.Please wait.

GTM 116

GTM B2B Drivers/motivators Sports 116

Sales Hacker

AUGUST 15, 2023

She then moved to become an SVP at McAfee and when they sold to Intel she decided to work at start-ups so that she could help build the foundations at scale from the beginning. The post GTM 54: Resilience is Your Willpower with Anna Baird appeared first on GTMnow. She became a CFO and then a COO and finally a CRO.

GTM 83

GTM Strategize Promote Start-ups 83

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

GTM 126

GTM B2B Conversion Objectives and Key Results 126

Sales Hacker

NOVEMBER 14, 2023

He was one of the first few reps hired at Yammer to sell into the Fortune 500, responsible for closing some of their largest, 7-figure contracts. Over the last few years he has advised and invested in many B2B SaaS companies, particularly focused on helping with Go-To-Market.

GTM 90

GTM Growth Referrals Contract 90

Salesforce

OCTOBER 31, 2023

It’s a snap to make and it sells itself – a mega hit. If you sell a product without attracting the right buyers and demonstrating how it meets their needs, it may just sit on the shelf. Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points.

Go To Market 72

Go To Market GTM Objectives and Key Results Price 72

Gong.io

DECEMBER 21, 2021

If you don’t break your GTM model, your growth will. In their initial stage of growth, most CEOs, CROs and CMOs expect that if they can crack the code on their company’s go-to-market (GTM) model — product-market fit, ideal customer profile, differentiated value, market positioning, and sales model — then they can just focus on executing it.

GTM 118

GTM Objectives and Key Results Growth CRM 118

SaaStr

NOVEMBER 17, 2023

At this year’s SaaStr Annual, Mark Roberge, co-founder and Managing Director of Stage 2 Capital, takes the stage to have a bake-off between startups and incumbents when it comes to who will win the AI Go-to-Market race. Design Big But Start Small You go to the mountain and rethink your business in a post-AI world.

GTM 104

GTM Technology Technology Up-sell 104

Highspot

MARCH 12, 2024

To maximize the impact of revenue enablement, you must focus on three elements: the enablement’s position in your go-to-market (GTM) engine, its strategic role, and how you measure its impact. If the enablement function is not empowered to actively shape the GTM function, you’re on the path to two major pitfalls.

Strategize 115

Strategize GTM Cross-sell Finance 115

Veloxy

FEBRUARY 15, 2024

Whether you’re a rookie learning the ropes or a vet hunting innovative tactics, our curated guide to essential sales podcasts is your ticket to leveling up your sales game. Expect actionable insights, cutting-edge strategies, and insider knowledge to keep you engaged and selling smarter—all without the fluff.

Gaming 233

Gaming Sell GTM Technique 233

SaaStr

NOVEMBER 28, 2022

What is the secret to aligning go-to-market teams and finance teams? was pretty simplified, mostly made up of annual or monthly subscriptions. We are seeing more agile packaging and pricing methods, dynamic deals, ramp-up revenue, and consumption and usage. The secret to aligning GTM & finance teams.

Finance 81

Finance GTM Government Territory 81

SaaStr

FEBRUARY 21, 2023

PST for those of you who want to connect with SaaS experts — Growth Advisor at FastSpring and Director of Growth at Planday, Frederic “Fred” Linfjard shares his insights on how to evolve from a sales-led to product-led GTM strategy constructively. Keep optimizing your current GTM. Sign up HERE ! link] Every Wednesday at 10 a.m.

Go To Market 75

Go To Market Growth GTM X-functional 75

SaaStr

JULY 27, 2022

If a SaaS business hopes to win over the SMB market successfully, it will need a precise GTM approach. At the SaaStr Europa 2022 event, Accel Partner Philippe Botteri interviewed PayFit CEO & Co-Founder Firmin Zocchetto to ask about his GTM strategy. . So how did PayFit achieve such explosive growth?

Go To Market 77

Go To Market GTM B2C Price 77

Sales Hacker

APRIL 10, 2018

In this blueprint, we take a tactical approach on how to build a go to market strategy. 5 Steps To Building Your Go To Market Strategy. Where you can apply this GTM strategy. How to map your GTM strategy to different customer segments. How to map your GTM strategy to different customer segments.

Go To Market 72

Go To Market GTM X-functional Territory 72

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM 71

GTM Launch B2B Growth 71

Sales Hacker

DECEMBER 8, 2023

Rather, how you go-to-market is a significant determinant of success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. No sign-up needed; it was simply an easy scan. The greatest technology does not always win.

Launch 99

Launch Product GTM Technology 99

Sales Hacker

FEBRUARY 9, 2024

They typically have large amounts of their personal wealth in the company, they have investors who have trusted them, sometimes even have personal assets tied up in the mix, they aren’t paying themselves market rate and they are making sacrifices in their personal lives. Founders are all in. So, Wiza was built.

GTM 67

GTM Real Estate Launch B2B 67

Sales Hacker

SEPTEMBER 29, 2023

Thanks for reading The GTM Newsletter! Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels. Hottest GTM job of the week: Founding Account Manager at Tavus , more details here. See more top GTM jobs here. That’s it, that’s all.

GTM 100

GTM Growth B2C Territory 100

SaaStr

JULY 21, 2022

Amidst the volatility of today’s economic climate and market, GTM leaders need to be especially savvy when it comes to their company growth strategies and earning their customers’ love. The foremost topic on every founder’s mind right now: how to weather the ups-and-downs of an unpredictable economy.

GTM 102

GTM Territory Price Growth 102

Sales Hacker

JUNE 14, 2021

An e-commerce tech firm learned that there should not be a hand-off between sales and marketing once selling conversations begin. Despite having a team-to-team call and seeing a demo, the executive buying team at the healthcare product firm was still hung-up on what to do with the rental business.

GTM 79

GTM E-commerce B2B Profit margin 79

SaaStr

APRIL 5, 2024

How do you sell against the competition or become a market leader in a very crowded space? What they did for marketers, Apollo is trying to do for sales. To sell against the competition, you have to differentiate yourself. So, how do you do this without being perceived as selling too aggressively?

Sell 77

Sell GTM Price Contract 77

SaaStr

SEPTEMBER 18, 2023

In Part 2 of Ask Me Anything, Lemkin will answer these questions: How do you balance being authentic as a new startup and getting customers to buy into your vision vs. appearing well put together with everything going on? How do you fix GTM? So many get into trouble on burn rate and try to go PLG to fix it.

GTM 94

GTM Niche Account management Up-sell 94

SaaStr

JULY 7, 2022

He breaks down how GTM efficiency drives their ability to scale with sales-driven motion and other insights you can apply to scale your SaaS business. In these instances, you will want to set up informational interviews with strong department heads external to your company in the areas where you’re not an expert. So how did they do it?

GTM 90

GTM Strategize Engineering Go To Market 90

Sales Hacker

OCTOBER 6, 2022

And with the majority of startups failing due to no PMF (Product-market fit) or cash flow, it’s crucial to get your GTM (go-to-market) strategy right early on. . How do you sell as a founder? How do you set up your sales team for success? Transitioning from founder-led selling to hiring sales talent.

GTM 79

GTM Sell Up-sell Start-ups 79

Salesforce

APRIL 7, 2022

You deal with a lot of failure as a rep,” said Belal Batrawy, veteran sales coach and head of go-to-market (GTM) at GTM Buddy. The best way to improve your numbers is not to spend all your time focusing on the majority of leads that aren’t going to come through — but on the leads that most likely will.

Pipeline 97

Pipeline GTM Quota Pitch 97

SaaStr

APRIL 1, 2023

And there’s no going back once you’re “turned on.” 2020 wasn’t the only reason small business owners adopted software solutions, but it sure sped up the process. How To Capture This Global SMBTech Opportunity There is massive market opportunity to sell to SMB businesses. SMBTech is primed for growth.

GTM 80

GTM Growth Up-sell Gaming 80

Heinz Marketing

APRIL 15, 2021

For this complex buying journey, a new approach to how go-to-market teams align and coordinate their actions is required. While the marketing and sales teams still need a healthy separation, they need seamless alignment. Both sales and marketing teams need to understand the buyer’s motivations and deliver a consistent message.

GTM 136

GTM Sales Follow-up Education 136

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. Drive the shift from push to pull marketing. It doesn’t have to be over complicated.

B2B 106

B2B GTM Cross-sell High impact 106

SaaStr

APRIL 25, 2023

In last week’s Workshop Wednesday , President Sales & Field Engineering Chris Donato and SVP Business Development & Ecosystem Shelli Vivona shared how to scale out a go-to-market org. That took into consideration things like use cases, and the personas that they’re selling to. It all goes together.

Engineering 74

Engineering GTM Territory Management Consulting 74

Sales Hacker

AUGUST 11, 2023

Scott’s right hand woman, Sara Delborrello , back here for a special edition of The GTM Newsletter Thanks for reading The GTM Newsletter! We’re really excited to be able to provide our audience and network with even more high-quality content on all things go-to-market. Happy Friday Everyone!

GTM 63

GTM Sales Launch Pipeline 63

Martech

DECEMBER 26, 2023

To scale their value, suppliers must segment partners by type, understand the differing needs and interests of each partner category, and provide the marketing support services they need. This approach allows for a smooth sales process for the customer, and generates cross-sell and upsell opportunities for partners.

B2B 110

B2B Cross-sell Hospitality GTM 110

Sales Hacker

SEPTEMBER 2, 2023

Thanks for reading The GTM Newsletter! Our RevTech stacks used to be much simpler… today we have an overwhelming amount of tooling and it can be hard to keep up. Has this gone up or down over the past year? —- Robert Simmons – VP of Sales Same per rep as last year. It’s gone up slightly but nothing significant.

GTM 78

GTM Negotiate Pipeline Contract 78

SaaStr

NOVEMBER 1, 2022

Many of them will get gobbled up by the large platforms. The US is an extremely competitive talent market. That means showing up in every quadrant of your category, hiring A players, putting yourself out there. Learnings on GTM. Pricing/Packaging (PP) is a key component of GTM. That’s too tactical.

GTM 87

GTM Cross-sell Niche Strategize 87

Sales Hacker

JULY 21, 2023

Thanks for reading The GTM Newsletter! Share The GTM Newsletter Alright so let’s kick this off with an intro to Jason Vargas. Now, as co-founder of RevShoppe , he’s focused on designing GTM strategies, creating those strategies as workflows and levering them into a system of action. Anyway, let’s get into it.

GTM 52

GTM Pipeline Prospecting Meeting 52