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AI-powered martech news and releases: October 31

Martech

Do consumers trust AI? Do they trust companies to use AI? consumers said they trust OpenAI, Google, Apple, Microsoft, Samsung and Amazon to use AI, according to a Lippincott survey. Highest: T-Mobile 28%, lowest: Olive Garden 13%) 51% mostly trust companies to use AI ethically, according to Salesforce. answered yes.

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IAB Tech Lab releases protocol for private sharing of conversion data

Martech

The protocol adopts Privacy Enhancing Technologies (PETs) like Private Set Intersection (PSI) and Trusted Execution Environments (TEEs). The protocol is launched in an environment where traditional identifiers and traditional attribution techniques are increasingly stressed. What it does.

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Did Meta just launch a CDP with Signals Gateway?

Martech

According to Wayne Tow, a product manager at Meta who wrote about the Signals Gateway launch on LinkedIn, the product took more than two years to develop. It says: Signals Gateway is a product within your own cloud instance that collects, processes and transmits advertisers’ first-party data to their desired destinations.

Launch 96
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IAB launches new privacy compliance tool

Martech

This week, IAB launched a new tool for standardizing privacy practices in digital advertising. The tool aims at making it easier for advertisers and publishers to vet adtech partners in an increasingly regulated digital advertising space. The post IAB launches new privacy compliance tool appeared first on MarTech.

Launch 120
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Social media and influencers: 2025 predictions

Martech

As a result, more brands will launch full-funnel strategies through influencers in the coming year. Today, technologies like AI and app-to-app deep linking are enabling marketers to enhance shopper experiences and deliver more comprehensive metrics that drive campaigns seamlessly from post creation to purchase.

Niche 115
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3 New Ways Marketing Cloud Helps You Succeed With AI

Salesforce

Personalize at scale with new ways to share behavioral insights and data across marketing and CRM, launch customer referral and promotional programs, and jumpstart your journeys with out-of-the-box industry best practices and templates. Let’s take a deeper look. Show me more

Referrals 136
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5 Online Business Marketing Ideas To Explode Your Revenue

ClickFunnels

Continue reading… Table of Contents Here’s What You Need To Do Before You Start Marketing Your Online Business Marketing Idea #1: Paid Advertising Marketing Idea #2: Social Media Marketing Idea #3: Influencer Marketing Marketing Idea #4: YouTube Marketing Idea #5: Webinars Want Russell To Teach You How To Build a Sales Funnel?

Niche 246