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US Justice Department sues Google again, aims to dismantle its ad division

Search Engine Land

Google’s advertising business has drawn criticism for its market positioning, as it operates on multiple sides of the market, giving it unique insight and potential leverage. Google denies that it dominates the online advertising market and points to the market share of competitors like Facebook.

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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

Charlamagne’s The Black Effect is the largest podcast network in the U.S. With such a large population listening to podcasts, advertisers can now benefit from reaching specific groups catered to by fine-tuned creators and topics. audio network, iHeartMedia touted its reach of 276 million broadcast listeners. As the top U.S.

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AI in retail media? Majority of marketers are optimistic

Martech

A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. Dig deeper: 2024 Predictions for Retail media networks Get MarTech! In your inbox.

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Current trends in marketing and data have deep roots

Martech

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. 15BB a year is shifting into commerce media networks (not just grocery!) That was around mid-March 2020. to drive demand and conversion.

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What Is An Account Executive?

The 5% Institute

Account executives can be found in various industries such as advertising, marketing, public relations, technology, and more. They identify new business opportunities, pitch products or services, negotiate contracts, and close deals to achieve sales targets.

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How reducing your carbon footprint can save you money and increase ad impact

Martech

We have looked at how these things will impact us in 20 to 30 years,” said Yuri Staraselski, co-founder and chief technology officer at Crimtan. People have developed technologies that instead of delivering the whole file right away, deliver it in pieces and react to whether the video is being viewed or not. Now it’s just 20 years.

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Why we care about adtech: The complete guide

Martech

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape?