Search Engine Land

FEBRUARY 6, 2024

Google’s literature is a helpful reminder of a couple of angles to the third-party cookie phaseout that go beyond tracking: Usability issues lurk everywhere if you don’t get a handle on your site’s embedded content and widgets. Reporting-wise, adding OCT brings a critical level of nuance to the value your campaigns are driving.

SQL 110

SQL Angle Campaign B2C 110

Search Engine Land

JULY 18, 2023

Maybe SEO is not the first initiative anyone thinks of when strategizing how to incorporate macroeconomic angles inxto their marketing campaigns, but you’re missing the boat if you don’t. How to address those needs and emotions in your SEO campaigns. If you’re in B2C, consumer confidence, inflation and jobs are key.

Real Estate 94

Real Estate Angle UX B2C 94

Search Engine Land

APRIL 23, 2024

Let’s step through these six views or “lenses” so you can properly analyze keywords from different angles that are a better predictor for success. It might be enough for B2C companies, depending on the rest of their customer acquisition channels and options. Creating and reinforcing this should be priority number one.

Angle 109

Angle B2C CRM B2B 109

Martech

FEBRUARY 23, 2023

The carmaker’s “Says So Much” campaign, which kicked off last month, uses digital out-of-home (DOOH) ads that push consumers to the experience with a QR code on the ad. Dig deeper: Why we care about AR and VR: A marketer’s guide Multi-channel campaign. Toyota has launched an AR experience for U.S. Get MarTech! In your inbox.

Launch 93

Launch Angle Drivers/motivators Education 93

Search Engine Land

MAY 3, 2023

One of my biggest challenges with designing link building campaigns is that a successful strategy for one website may not work on another. Blogs like to cite reputable sources, a unique angle universities can leverage to secure links. From this list, listen to each podcast to understand their angle on the topic.

Niche 109

Niche Technique Angle Pitch 109

Hubspot

JULY 20, 2015

In 2015, 54% of B2B marketers and 50% of B2C marketers cited “producing engaging content” as a top challenge. For B2C, it was second. As with any marketing campaign, understanding who your audience is, what they’re looking for, where to find them, and how to deliver the most effective message is essential to intentional success.

B2C 76

B2C Angle Gaming B2B 76

Sales Hacker

NOVEMBER 18, 2019

Set a goal to identify an X number of those prospects who you would like to put into an end-of-year re-nurturing campaign. Wait until you’ve figured out the right angle. People are already getting enough snowman and Santa references from B2C advertising. RELATED: Missing Your Quota? Guide them into a purchasing mindset.

Prospecting 61

Prospecting Appointment Cold Call Sales 61