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What Is Conversion Rate Optimization (CRO)? 5 Tips to Get Started

Salesforce

Shoppers are finding you through your social channels , search engines , and paid media campaigns. However, it’s also important to dig into the numbers and understand them from all angles. It’s important to look at your conversion rate from all angles to determine the best way to improve it. The challenge?

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21 Unique Selling Proposition Examples (and Why they Work)

ConversionXL

In this article, we’ll demonstrate what makes an effective USP by sharing some of the best examples from the worlds of SaaS, e-commerce, and DTC. Examples of unique selling propositions in e-commerce. What’s more, the company’s branding, marketing campaigns, tone of voice, and services all align with its USP.

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How to Create a Profitable Amazon Marketing Strategy for 2019

Hubspot

In today’s e-commerce universe, Amazon is a behemoth.We Don’t put pricing, seller information, promotions, and opinion-based copy (words like “best” or “leading”) in the title. Treat these paragraphs as you would an advertising campaign. Amazon isn’t just an e-commerce site; it’s also a search engine.

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This day in search marketing history: February 7

Search Engine Land

Google’s Enhanced Campaigns Inspire Love, Hate And Hope For The Next Version 2013: Thoughts from marketers about what they liked, what they didn’t like, what needed to be done, and what they wanted to see in future releases. Searching for the Superbowl Start Time: How Are The Engines, the NFL, and CBS Doing? Here’s why.

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The 2020 sales and marketing tips for startup owners

Salesmate

For that, you must learn how to rope-in every available channel of your business form promoting it to your audience. These angles and solutions are much more diverse and interesting than just sticking to the “basics”. Many startups decide that one their product or service is ready to market, their marketing campaigns will follow suit.

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The 8 Non-Negotiables for a Winning Product Launch

Highspot

During this phase, you’ll decide whether to make a bold entrance with aggressive marketing campaigns or adopt a gradual approach with a steady, phased launch. Every product strategy is rolled out, from email campaigns and landing pages to press releases, influencer partnerships, and social media.

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Episode 25: Imprint Genius Takes a New Approach to Sourcing Merchandise

Spiro Technologies

Transcript Adam Honig: Since we’re in the AI space, we always like to bring in an AI angle. We work with e-commerce brands as well. So it’s integrated into the CRMs, into your different software so that you can get analytics and see from this specific campaign, how many people converted into it.