Angle Campaign Engineering UX 
Search Engine Land
JULY 18, 2023
Maybe SEO is not the first initiative anyone thinks of when strategizing how to incorporate macroeconomic angles inxto their marketing campaigns, but you’re missing the boat if you don’t. How to address those needs and emotions in your SEO campaigns. This article examines: The macroeconomic signals to watch and why.
Search Engine Land
MAY 4, 2023
Think of it from a lifetime value (LTV) angle. If lowering the price is out of the question for the long term, and you don’t have the means to enhance your questionable UX, then we turn to incentivization in your PPC campaigns. So for the sake of this explanation, we'll do it at the campaign level.
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Search Engine Land
FEBRUARY 14, 2023
Search engine results page (SERP) analysis is the practice of analyzing the top-ranking pages for your desired keyword, spotting opportunities to rank for this keyword and trying to pinpoint difficulties in reaching the top of the search results. You can target the keyword from all angles to try and generate traffic from all sources.
Hubspot
DECEMBER 22, 2020
If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Specific keyword angles. For the record, I don't agree.).
Beeketing
MAY 3, 2021
The product pages need to be organized in relevant categories so that it is easy for people and search engines to find what they are looking for. . Note – Please make sure that you are using a web theme that supports adding categories and products in a UX-friendly way in the navigation menu. . Author bio. .
Search Engine Land
JULY 11, 2023
Conversion rate can typically be affected from 3 places: 1️⃣ Traffic Quality: Where the traffic is coming from 2️⃣ Website UX/UI: Mobile Friendliness, Speed, Navigation 3️⃣ Product Offer: Pricing, Competitiveness, Copy etc. Put everything in one campaign.
ConversionXL
JUNE 19, 2014
The Guide to Wireframing – For Designers, PMs, Engineers and Anyone Who Touches Product. Let’s take a slight detour & look at this from a slightly different angle – What’s it looks like when ok design meets bad copy: From a design standpoint it’s ok. Aarron Walter, lead UX designer @ MailChimp. image source.
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