Remove Angle Remove CTR Remove Up-sell
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How to prepare for Google SGE: Actionable tips for SEO success

Search Engine Land

It is reasonable to assume that we could see a decrease in organic traffic of up to 30% – similar to how featured snippets impact some search results. Great product images will likely have an impact on CTR, just like a good thumbnail on YouTube or attractive images in general. But how big will that impact be?

CTR 132
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How Images Can Boost Your Conversion Rate

ConversionXL

I know of a guy selling construction hardware online. He added images to all the screws he’s selling, and the sales of screws went up. This should go without saying, but too many websites try to sell products with low quality images. They also show a person using it : Sell earrings? High quality images.

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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot

Lending to the ad a newsworthy, topical angle. Facebook Lead Ad solves this problem because it allows B2B users to sign up for your offer in just two taps, without leaving the social network. Facebook Lead Ad lets your prospects sign up for your offer inside the social media mobile interface. Facebook Lead Ads.

Campaign 101
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How to Become a Marketing Manager

ConversionXL

Perhaps you want to move up the ranks at your current company, or maybe you’re looking to change careers. Marketers can be involved in product development to ensure the product aligns with the customers’ needs, in communicating price points, in finding the best angles to keep customers coming back, and so on. Measure your results.

Promote 141
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Advertorials Can Work—If You Get It Right

ConversionXL

Executed well, advertorials provide value to the target audience while also selling a product or service. They’re often lumped together with other maligned tactics, like cold emails and pop-ups. If your click-through rate (CTR) is declining for display ads, advertorials can help. Advertorials also have their critics.

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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! Udemy - Best Selling Online Courses. And, by the way, CTR is an indirect SEO ranking factor.

Gambling 102
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5 reasons why your content isn’t working and how to create helpful content Google wants to rank

Search Engine Land

These visuals help break up the text and provide additional information, recommendations or shortcuts. How did it end up in Google hell? This particular meta description is already decreasing CTR! Rather than rehashing the same old information, focus on crafting unique content that provides a new angle or perspective.

Angle 102