Sales Hacker

FEBRUARY 3, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. At GitHub, primary GTM plays serve as the foundation for not just Revenue, but also Product, Marketing, Finance, and other teams – all internal and cross-functional partners. 7 CRO tips for smarter annual planning 1.

GTM 68

GTM Objectives and Key Results Quota Real Estate 68

Salesforce

JANUARY 27, 2023

They photographed cars from all interior angles (with suitcases, kayaks, drywall, mannequins, and more) to illustrate cargo and passenger capacity. The answer: they need to envision themselves, and their lives, in the car without actually being in the car. The digital merchandising team set about creating an immersive experience.

Technology 98

Technology Technology Minimum Viable Product Angle 98

Sales Hacker

JULY 28, 2021

Predicting revenue requires slicing and dicing data from different angles. Bring in your Marketing Ops and Sales Ops leads or your RevOps team to ensure your plans align with their policies and tech stack. These are crucial teams during a purchasing decision, along with finance. An excel spreadsheet just can’t compete.

CRM 131

CRM Pipeline Territory Sales 131

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Your go to market motion has to be driven by the product.

GTM 77

GTM X-functional Start-ups Campaign 77

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. This requirement often arises when selling into specific verticals, such as finance, pharmaceutical, or government. Market exposure.

GTM 89

GTM Negotiate Profit margin Contract 89

Sales Hacker

SEPTEMBER 29, 2020

Today on the show, we’re excited to have Vishal Sunak, the CEO and founder of LinkSquares where he’s responsible for developing strategies aimed at assisting both corporate, legal, and finance teams with the review of their contracts. It surprised us about how the market thought of those products that already existed.

Contract 120

Contract X-functional Objectives and Key Results Legal 120

Sales Hacker

DECEMBER 8, 2020

Having founded his first company at age 15, Luke Rogers, now VP: sales at Instabase, is determined to turn the world of technology upside down in more ways than one, a passionate believer that experiences is the least important quality when building an elite go-to-market team. The world of tech sales must become a more diverse place.

Sales 117

Sales E-commerce Technology Technology 117