article thumbnail

How to incorporate macroeconomic signals into your SEO strategy

Search Engine Land

On the way home, you stop to fill your gas tank and notice that the price per gallon is higher than the last time you filled it. Maybe SEO is not the first initiative anyone thinks of when strategizing how to incorporate macroeconomic angles inxto their marketing campaigns, but you’re missing the boat if you don’t.

article thumbnail

Ecommerce UX Mastery: Beginner to Pro in a Blog Post

ConversionXL

We’ll answer the following question in concrete and comprehensive detail: how can we improve ecommerce UX? Why Care About Ecommerce UX? Improving UX affects many pieces of your ecommerce system. Driving it is the UX. By using the abbreviation ‘UX’ it just sounds new, but none of it really is.

UX 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Ecommerce UX Mastery: Beginner to Pro in a Blog Post

ConversionXL

We’ll answer the following question in concrete and comprehensive detail: how can we improve ecommerce UX? Why Care About Ecommerce UX? Improving UX affects many pieces of your ecommerce system. Driving it is the UX. By using the abbreviation ‘UX’ it just sounds new, but none of it really is.

UX 95
article thumbnail

How to use incentives in your PPC ads to drive more sales

Search Engine Land

If you’re selling an in-demand good or service, have an amazing website, and are at the lowest price point among your competitors, stop reading. Think of it from a lifetime value (LTV) angle. Especially if you aren’t the cheapest option, or worse, your website is less than ideal to encourage a purchase.

article thumbnail

SEO strategy: 3 steps to strategic SEO planning

Search Engine Land

Price Be the cost leader. That could be a unique angle, including some kind of guide or tool, video if everything is text, text if everything is video. Different formats Unique insights and whitepapers Fresh research Expert examples Improved UX Downloads (checklists, worksheets, etc.)

article thumbnail

Ecommerce PPC: 4 optimizations to do before the holiday season

Search Engine Land

Conversion rate can typically be affected from 3 places: 1️⃣ Traffic Quality: Where the traffic is coming from 2️⃣ Website UX/UI: Mobile Friendliness, Speed, Navigation 3️⃣ Product Offer: Pricing, Competitiveness, Copy etc. Maybe you need to lower your price or offer free shipping.

article thumbnail

Hack your site’s eCommerce growth using SEO

Beeketing

Most of the premium plugins also offer a one-time development fee or a fairly-priced annual subscription fee. . Different platforms incur a different set of skillsets, which incurs different pricing. . The video below can be used as a starting point for identifying your pitch angle. . <Carmine Estimated web development cost.

Growth 52