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How to incorporate macroeconomic signals into your SEO strategy

Search Engine Land

On the way home, you stop to fill your gas tank and notice that the price per gallon is higher than the last time you filled it. Maybe SEO is not the first initiative anyone thinks of when strategizing how to incorporate macroeconomic angles inxto their marketing campaigns, but you’re missing the boat if you don’t.

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How to use incentives in your PPC ads to drive more sales

Search Engine Land

If you’re selling an in-demand good or service, have an amazing website, and are at the lowest price point among your competitors, stop reading. Think of it from a lifetime value (LTV) angle. Account structure: Make sure your campaigns are designed to cater to different audiences Here is where the tedious grunt work comes in.

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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

Test as many ad copy variations as possible, until you have the data that will support your SEO campaigns. Specific keyword angles. PPC campaign results will reveal each headline's impact on clicks, time on page, bounce rate, goal completions, and other meaningful engagement signals. Keywords and topics. Landing page variations.

Gambling 101
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Hack your site’s eCommerce growth using SEO

Beeketing

Most of the premium plugins also offer a one-time development fee or a fairly-priced annual subscription fee. . Different platforms incur a different set of skillsets, which incurs different pricing. . The video below can be used as a starting point for identifying your pitch angle. . <Carmine Estimated web development cost.

Growth 52
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Ecommerce PPC: 4 optimizations to do before the holiday season

Search Engine Land

Conversion rate can typically be affected from 3 places: 1️⃣ Traffic Quality: Where the traffic is coming from 2️⃣ Website UX/UI: Mobile Friendliness, Speed, Navigation 3️⃣ Product Offer: Pricing, Competitiveness, Copy etc. Put everything in one campaign.

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3 Steps To “Activate” Visitors and Convert Them To Subscribers, Leads & Customers

ConversionXL

Sure, there’s a few bits of microcopy to let you know about free shipping & the return policy, and some of the fonts around the pricing have been switched around, but the primary objective of this page is still very clear – showcase the product. Should I Lower My Prices To Compete? <–don’t image source.

Customers 107
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The 3 Step Approach To Successful Customer Activation

ConversionXL

Sure, there’s a few bits of microcopy to let you know about free shipping & the return policy, and some of the fonts around the pricing have been switched around, but the primary objective of this page is still very clear – showcase the product. Should I Lower My Prices To Compete? <–don’t image source.