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3 ways search marketers can prepare for the big cookie crumble

Search Engine Land

Google’s literature is a helpful reminder of a couple of angles to the third-party cookie phaseout that go beyond tracking: Usability issues lurk everywhere if you don’t get a handle on your site’s embedded content and widgets. For this step, we’ll focus on the second phase of that page: Auditing your use of cookies. The benefits are huge.

SQL 101
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8 Common Sales Objections and How to Overcome Them

CloserIQ

A tweak: Alongside those, you can suggest an angle that many don’t think of: using both services at once. Your job is not to dive into the weeds – it’s to convert them from a lead to an SQL, or to the next step in the sales cycle. We prefer to work with [industry standard]. Just send me the information.

SQL 92
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How to use the UA 360 features available in GA4

Martech

For GMP + BigQuery, there are two tactical things to note: The BigQuery export requires SQL and some additional programming skills to extract value from the data. A: There are a couple different angles to this. The GMP integrations require existing GMP accounts. Q: How do they interact with/impact other data/reports in GA4?

SQL 98
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Treat Me Like a Person, Not a Persona [The Customer Code Series]

Hubspot

They might even be solving the same problem (increase revenue), but be focused on unique angles of that problem (increase brand awareness vs. increase MQL to SQL conversion rate). But people are unique, even people who work for the same company. Nth users represent tens of thousands of people.

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How Engaged Accounts Can be Known and Then Treated More Effectively

SBI

We customize our displays with reference to the specific client’s ICP, the salesperson’s territory, the solution angles, the messaging inroads and more. So we’ve made our Priority Engine interface much more intuitive for the individual sales user.

SQL 54
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Digital Elite Camp 2019 Recap: Takeaways from Every Speaker

ConversionXL

Create an angle. If you collect proper data in Google Analytics, you can tools like Tableau, MS SQL server, and R to do deeper analysis. You need to think of your content as a “product”—it can be flexible, it can change, you can forever update it. So how can we make timeless content (or salvage a non-performing piece of content)?