Hubspot

APRIL 17, 2020

Ultimately, instead of marketing messages taking the angle of "This is why you need this," attraction marketing tends to take the angle of "This is why I need this." These weekly classes builds loyalty and trust, which makes their products or services more attractive to their audience, and more likely to purchase from them.

Angle 101

Angle X-functional Technique Campaign 101

Sales Hacker

MARCH 4, 2025

Was there any time, whether it was Asana or Calendly where, you know, you had some of this sort of like enterprise demand, they wanted teams, they wanted this functionality, but the PLG is still working so well that you’re like, Oh, maybe we don’t want to, um, divert too many resources. And so, uh, and function basically function.

GTM 72

GTM X-functional Start-ups Campaign 72

ConversionXL

SEPTEMBER 5, 2019

The power of user personas fades when people don’t trust them or they aren’t based in reality. There are many ways to do this in R, most commonly the out-the-box factanal() function. Here’s the code in R for that (where x is your data frame): pcanalysis <- prcomp(x, scale = TRUE, center = TRUE) plot(pcanalysis).

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

MARCH 7, 2017

The power of user personas fades when people don’t trust them or they aren’t based in reality. There are many ways to do this in R, most commonly the out-the-box factanal() function. Here’s the code in R for that (where x is your data frame): pcanalysis <- prcomp(x, scale = TRUE, center = TRUE). plot(pcanalysis).

X-functional 102

X-functional Represent Follow-up Up-sell 102

Hubspot

SEPTEMBER 17, 2018

Capturing interviews with internal experts or thought leaders in your industry is a great way to build trust and authority with your target audience. With 360° videos , viewers “scroll” around to see content from every angle — as if they were physically standing within the content. Expert Interviews. First, you’ll need a key light.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Sales Hacker

JANUARY 13, 2021

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. Some might see the added functionality as a “must-have,” while others may see it as a “nice to have.” Assessing the OEM Channel.

GTM 86

GTM Negotiate Profit margin Contract 86

PandaDoc

FEBRUARY 27, 2023

Sharp angle close The sharp angle close is also known as the discount close. The sharp angle close is an attempt to edge out the competition and build trust with a new client or customer. Do you need this functionality or that? Questions like “are you looking for a solution to X problem?”

Closing 52

Closing Contract Technique Referrals 52