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The rise of the position-less marketer by Optimove

Search Engine Land

Customer-centric focus: Understanding and meeting consumer needs is paramount for position-less marketers who craft personalized messaging that resonates across various touchpoints. By automating these processes, marketers can focus on strategic decision-making and creative tasks rather than being tied down by specific job functions.

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The rise of the position-less marketer by Optimove

Martech

Customer-centric focus: Understanding and meeting consumer needs is paramount for position-less marketers who craft personalized messaging that resonates across various touchpoints. By automating these processes, marketers can focus on strategic decision-making and creative tasks rather than being tied down by specific job functions.

Sports 80
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Agile marketing is about focus, not speed: Operational best practices from CMOs on the rebound

Heinz Marketing

If instead you share with the seagulls where their project fits into the priority list and why, if they agree with the higher priorities, they generally fall in line. Better to create a strategic product marketing plan up front to ensure the development work (big and small) aligns strategically based on what your customers need.

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Being Human in the Time of Automation

Salesforce

The strategic role of service as society reopens. Creating AIs : Given the ability AI has to quickly process large data sets, it’s able to create child AI applications that outperform human-created AIs. The strategic role of service as society reopens. Learn more. Where AI is changing the job landscape. Learn more.

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3 Proactive Revenue Operations Projects That Deliver Value

Sales Hacker

However, as the RevOps function matures, shifting to a proactive approach promises to deliver a strategic advantage and even more value. Common challenges include inconsistent or undefined processes, siloed data, and disparate systems. As they dig in and work to create, coordinate and deploy new processes, results come quickly.

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What is the significance of Oracle’s Fusion Marketing launch?: Tuesday’s Daily Brief

Martech

Through two strategic acquisitions — Teemo in November 2020 and UberMedia in April this year — it acquired extensive location intelligence capabilities, resulting in the people-and-places intelligence proffer. The result is a cookie-cutter, assembly line style of marketing that prioritizes measurement over customer needs.

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What Is Business Development? (And Why It’s Vital to Sales Success)

Sales Hacker

A set of tasks and processes meant to develop and implement growth opportunities within (and between) organizations in a sustainable and profitable way. BDRs have to think quickly and strategically, so we can win opportunities and stay ahead of the competition. It’s like an assembly line. . But they should! Let’s dig in.