Martech

APRIL 3, 2023

The people in this group have authored enough important and influential business books to stock a library. He’s co-author of “Intelligent Content: A Primer” and “The Language of Content Strategy” and creator of the Content Strategy Series of books from XML Press. followers) A.

Education 114

Education Networking B2B Presentation 114

Pointclear

MAY 14, 2013

My guest today is Michael Brenner, Vice President of Marketing and Content Strategy at SAP and Managing Editor for the SAP Business Innovation site. At SAP, Michael’s challenge is to transform social business and content marketing to reduce cost-per-acquisition of new customers. The Battle for Customer Attention.

Customers 104

Customers Inside sales Up-sell Start-ups 104

Heinz Marketing

AUGUST 29, 2019

When not helping her clients grow their businesses, Laura is active in the Austin marketing community and author of several award-winning books. Michael Brenner, Marcel Schwantes, Maura Nevel Thomas, Sarah Canaday, Ted Rubin for starters. This week I’m excited to feature Laura Patterson , president of VisionEdge Marketing.

B2B 53

B2B Clients Start-ups Prospecting 53

Martech

MARCH 22, 2022

That is the case being made by Michael Brenner, CEO and founder of the Marketing Insider Group, an agency that specializes in content marketing. . Brenner touches on that topic in his blog post “ How to Solve the Challenge of Marketing ROI.” The first step is simply committing to measuring it,” Brenner wrote.

E-commerce 117

E-commerce Campaign Clients Promote 117

Hubspot

APRIL 12, 2019

Trust drives revenue.” — Andrew Davis, Author & Keynote Speaker, Monumental Shift. Content marketing is the gap between what brands produce and what consumers actually want.” — Michael Brenner, CEO, Marketing Insider Group. Define key metrics for each.” — Michael Brenner, CEO, Marketing Insider Group.

Hospitality 101

Hospitality Campaign Drivers/motivators Promote 101

Hubspot

DECEMBER 2, 2016

Cheryl Burgess , author and CEO of Blue Focus Marketing, said she started off as a listener on Twitter, following people she admired like Kent Huffman , Tom Peters , and David Edelman , among others. Peg Fitzpatrick , social media speaker, trainer, and author, refers to this exercise as “defining the seeds of your brand.” The lesson?

Follow-up 78

Follow-up Strategize Niche Relationship building 78

Hubspot

MAY 11, 2017

Handley hardly needs an introduction: she’s a bestselling author, keynote speaker, LinkedIn influencer, and chief content officer at MarketingProfs. 5) Michael Lykke Aagaard , Unbounce. 6) Michael Brenner , Marketing Insider Group. Brenner has passion for and insight on both leadership and marketing strategies that work.

A/B testing 78

A/B testing B2C Strategize Campaign 78