Martech

JANUARY 10, 2024

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. I’m a non-traditional marketer in that I actually started in electrical engineering. A: Retrospectively.

Electrical Engineering 111

Electrical Engineering Healthcare Electricity Technology 111

Cience

JANUARY 6, 2020

For example, there are lead generation companies that provide accounting, corporate IT training, custom software development, electrical engineering, film services, privacy shield notice, technical support, etc. B2B lead generation is a conjunction point of buying and sales processes. Buyer Persona (BP).

Lead generation 89

Lead generation B2B Appointment Networking 89

Partners in Excellence

FEBRUARY 28, 2024

I then studied Electrical Engineering at the Swiss Federal Institute of Technology, specializing to the max. This attitude was based on the admittedly few experiences I had at the time with “B2B” type sales. on the topics of Computer Science. I excluded though to become a seller. I was not enthused by the way I was treated.

Customers 138

Customers Contract Consult Up-sell 138

Hubspot

AUGUST 8, 2016

It’s no secret that B2B marketers can borrow techniques from their B2C peers. Here’s another key lesson from the B2C camp: Twitter can be used for customer service by B2B brands , too. Takeaways for marketers: If you’re B2B, don’t be afraid to borrow some Twitter best practices from B2C brands. Make your tweets relatable.

B2C 53

B2C Management Consulting Consult Follow-up 53

Sales Nexus

JUNE 1, 2022

Once I got out of college and got into the working world, I graduated as an engineer. I went to work at NASA, for a NASA subcontractor as an electrical engineer. Alex: What is the role of SMS in B2B? In a B2B world, you’re interested in a long-term relationship with the customer. That was cool.

Sales 52

Sales CRM Start-ups Cold Call 52

Sales Hacker

SEPTEMBER 26, 2023

He has a background in electrical engineering and volunteers as a member of national ski patrol. Dan is now a co-founder of Dibs Beauty , which is backed by LCatterton and is building more companies. He also invests through his family office, Reich Capital.

GTM 122

GTM Electrical Engineering Gambling Electricity 122