Remove B2B Remove Inside sales Remove Meeting
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5 key trends we’re seeing in B2B marketing

Martech

Like just about everything in marketing, B2B marketing is changing — and fast. And they don’t want to take a meeting with a salesperson if they can help it. Could be that marketing will enjoy an increase in power and influence in B2B? Marketing flies the plane and sales serves the coffee, perhaps? What’s going on?

B2B 136
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How to Generate Better B2B Leads That Convert (Ask Jeb)

Sales Gravy

Wes from Flower Mound, Texas, has a familiar challenge: how to attract more qualified B2B leads and convert them before they slip away. Hes already tried a variety of channels, including inside sales, social media, and email, but is struggling to ramp up both volume and quality. Position your business as a problem-solver.

B2B 79
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LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

75% of B2B buyers and 84% of C-level or VP-level executives use social media, including LinkedIn, to make purchasing decisions.” Would you show up to an important meeting wearing shorts and a Panama hat? It’s no longer just who you know—LinkedIn lets you easily meet who you need to know. Source: Gartner ​.

Closing 62
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The Definitive 2025 Guide to Sales Metrics & KPIs That Drive Revenue

RingDNA

Top Sales Metrics and Analytics By the way, if you want even more sales metrics, including top metric picks from some of the world’s foremost sales experts, I highly recommend downloading our Complete Guide to Inside Sales Analytics. delivers a slew of outbound sales metrics right out of the box.

Quota 62
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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. How can sales organizations meet the buyer along the journey at the perfect time?

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Account-based selling in 2025: Everything to know

Highspot

Without sales enablement technology to drive ABS strategies, though, sales reps and account executives can’t deliver captivating customer experiences that close deals. Sales cycle length, pipeline velocity, win rate, and deal size all improve when GTM teams work together on executing account-based sales and marketing campaigns.

Sell 52
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Warm Calling: The Comprehensive Guide

RingDNA

During a warm calls, sales reps can reference specific pieces of content that were downloaded, emails that were opened, or even discuss an event that was mutually attended. A lead that is ready to be called must meet two requirements. Second, they should be engaged with either your company or a sales rep in some way.