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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot

However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. Examples of Great B2B Social Media Lead Generation Campaigns. More customer data can be gathered later in the campaign as leads are qualified with more product-specific offers.

Campaign 101
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Digital marketing metrics are values that are used to track and measure campaign performance. With this in mind, let’s look at 13 digital marketing metrics to track for campaign effectiveness. What are digital marketing metrics?

CTR 105
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Quality score in paid search: Vanity or valuable?

Search Engine Land

Google’s official help files say this: “Quality Score is calculated based on the combined performance of 3 components: Expected clickthrough rate (CTR): The likelihood that your ad will be clicked when shown. Ambiguity with B2C searches (e.g., “security solutions,” “renewable energy,” etc.).

CTR 92
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Where Does Pinterest Fit in Your Marketing Mix?

ConversionXL

For some of my personal Pinterest pages, the pins that I reuse I have an average click-through rate (CTR) of 2%. Cosmopolitan is already creating content around fashion in the fall, and we’re only in July: If you’re planning a campaign related to a particular day or season, start creating pins at least two months in advance.

CTR 114
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9 LinkedIn Ad Case Studies That Marketers Can Learn From

Hubspot

These case studies will dive into every ad type LinkedIn has to offer and what those corresponding campaigns look like. Use this ad type, if you want to create highly stylized Ads for your campaign. As a result of this campaign, ESCP Europe saw over two million impressions from potential students. Results: Noodle.ai

CTR 101
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How to Check the ROI of Your ABM Strategy

Sales Hacker

ABM can mean everything from sending some nice packages to a handful of C-suite leaders to a full, cross-channel campaign that targets hundreds of employees. The ABM approach supercharges growth whether you are in enterprise B2B, B2C commerce, or a SaaS affiliate marketer. For each campaign and industry, there are vital metrics.

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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Strategy is the big picture thinking that drives email marketing campaigns.

Customers 136