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Why AI Is a Merchandiser’s Best Friend

Salesforce

This often prevents them from more strategic activities, such as defining product promotion planning and getting catalogs ready for big sale events. Learn more about Salesforce B2C Commerce for merchandisers. Manual tasks such as data entry for product information and adding images to a SKU can take up valuable time for merchandisers.

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Featured guides: Bounce Rate vs. Exit Rate: What’s the Difference? What is Click-Through Rate? Conversion rate: Understand marketing success Where to track conversion rate 10. Click-through rate: Understand how your emails and ads engage customers Where to track click-through rate 11.

CTR 105
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15 ways to get smarter with your content and SEO

Search Engine Land

Choose metrics that matter and align with your business goals When seeking to understand the effectiveness of content, it is essential to assess its performance across all stages of the funnel – from lead generation and audience-building through conversion and sales.

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What to do if customers aren’t receiving your confirmation emails

Martech

If you send promotional emails from one system and confirmation emails from a different system, make that clear. You should also make it a habit to monitor the deliverability and click-through rates on your confirmation emails. But if you can check them, look for patterns, like no clicks from a particular domain.

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Where Does Pinterest Fit in Your Marketing Mix?

ConversionXL

That said, company promotion is indirect—don’t plan a hard sell. But their Pinterest profile doesn’t promote basic, overused content on topics such as “How to invest”, “Money management apps,” etc. . For some of my personal Pinterest pages, the pins that I reuse I have an average click-through rate (CTR) of 2%.

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How to Check the ROI of Your ABM Strategy

Sales Hacker

The ABM approach supercharges growth whether you are in enterprise B2B, B2C commerce, or a SaaS affiliate marketer. It’s the potential number of people who could see your promotion. Clicks: Clicks mean the exact number of people who click your ad after seeing it.

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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. We’ll look at where email fits in the customer journey and walk you through how to create a strategy that fits your customer lifecycle. Nothing is being sold at this stage.

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