Adaptive Business Services

MARCH 9, 2022

It took me a long time to find my niche, but I’ll let you in on a little secret. Custom electric signs … winner winner, chicken dinner! It has to be B2B vs. B2C. For me, electric signs checked all of the boxes. They found their niche. Not my niche. I began in retail and then moved to B2B in 1977.

Niche 71

Niche Electricity Retail B2C 71

SaaStr

SEPTEMBER 15, 2023

In hindsight, the biggest lesson was to go after a bigger market to increase your chances of success rather than getting stuck in a niche market. As early as 2013-14, Freshworks closed Burger King, 3M, Schneider Electric, Pearson, and Sony, and they all came inbound. Cast your net wide. Why is this important?

Gambling 113

Gambling Electricity Launch B2C 113

Hubspot

APRIL 27, 2016

No longer are they a niche photo-messaging service -- they've become an established media platform valued at over $16 billion and with over 100 million users. 3) General Electric. Would you ever have guessed that General Electric, a multinational conglomerate corporation, would have an active and effective presence on Snapchat?

Electricity 78

Electricity Drivers/motivators Follow-up Promote 78

Hubspot

JUNE 26, 2012

Many B2B marketers are still convinced that Pinterest is only meant for their B2C counterparts. General Electric, a manufacturing & engineering company unequivocally killing it on all kinds of social networks, is unsurprisingly an example of excellent Pinterest marketing in a B2B industry. Healthcare. But that's simply not true!

Hospitality 78

Hospitality Manufacturing Healthcare Networking 78

Hubspot

FEBRUARY 15, 2017

based award program celebrates remarkable marketing examples of all kind -- B2B and B2C, and in a variety of verticals. While it might seem like a niche award program, the Content Marketing Awards actually recognize work in 92 categories, ranging from “Most Innovative Content Distribution Strategy,” to “Best Infographic.”.

Campaign 78

Campaign B2B B2C Promote 78

Hubspot

MAY 10, 2012

It's easy to think of ways to use social media for B2C marketing. You can post these polls in your own LinkedIn group, or in another group for some seriously niche market research, provided they haven't restricted the functionality to admins only. Pinterest for B2B Marketers. Like this. 1) Pin pictures of your product.

Networking 78

Networking B2B Lead generation Promote 78