ConversionXL

MARCH 13, 2019

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. That makes some B2C marketing tactics less useful. So what changes? And what works best?

B2B 130

B2B B2C Retail X-functional 130

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. Think about it this way: in B2B, sometimes optimizing means aiming for less leads. Longer Sales Cycles and Micro-Conversions.

B2B 110

B2B Conversion B2C SQL 110

Heinz Marketing

JANUARY 9, 2018

While the principles of content marketing, lead generation, and pipeline acceleration may not have changed, the ways in which we do business in today’s modern, digital world have. However, it’d be dismissive to think the changes in B2B content marketing solely revolve around new technologies displacing the old.

B2B 62

B2B Objectives and Key Results B2C Promote 62

Heinz Marketing

MARCH 11, 2019

Derek contends tB2B marketing is no longer a red balloon versus a blue balloon’s discussion just about lead generation; today it’s about the partnerships between sales, marketing and the CFO with the focus on revenue. The knowledge transfer just doesn’t happen, and therefore the tool can fit a little bit idle. Matt: Love it.

Pipeline 62

Pipeline B2B Sales X-functional 62

Highspot

MAY 16, 2019

In this article, we walk you through the different categories of sales productivity tools that can turn your team into a lean, mean, revenue-generating machine. Lead Generation Tools. Social selling used to be a predominantly B2C strategy, but more and more B2B buyers are turning to social media to research products these days.

Product 81

Product X-functional Lead generation Sales 81

PandaDoc

MARCH 7, 2023

That just means your team will have more time for research and prospecting—and they’ll have more qualified leads in the long run. Improved customer experience Whether B2C or B2B, different customers will have different needs and expectations. Despite how rapidly technology and lifestyles are changing, the main steps remain the same.

Process 52

Process Objectives and Key Results Pitch Legal 52

Hubspot

MARCH 10, 2016

5) B2C (Business-to-Consumer). For example, Amazon, Apple, and Nike are primarily B2C companies. Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. Learn more about lead generation here.).

Networking 78

Networking Non-Profits Engineering Follow-up 78