Heinz Marketing

MARCH 11, 2019

I think what I see happening now is kind of a return to the basics and saying what are our core objectives as a team and how does our technology need to be constructed to help us do what we really care the most about. The knowledge transfer just doesn’t happen, and therefore the tool can fit a little bit idle. Matt: Love it.

Pipeline 65

Pipeline B2B Sales X-functional 65

SaaStr

MARCH 26, 2024

It’s challenging to find super high-quality folks unless you’re in B2C, where customer support is sales. As a founder, you need to be more involved in functional areas like sales support and success. It’s tough for folks to staff these functions. Give everyone x amount of money to go find the best one. The fund is $300M.

Price 94

Price X-functional Growth B2B 94

SaaStr

DECEMBER 31, 2019

Prior to that, she has 13 years of B2B and B2C experience in Silicon Valley and has led marketing teams at Dropbox, Salesforce and Nvidia. How do we get the functionality of Salesforce out there in the field and on the phone? It Has really, really deep functionality. Do they like the product for X or Y? Does it matter?

Product 52

Product B2B Growth X-functional 52

Salesforce

JANUARY 31, 2024

Tech sales refers to selling technology as a product or service. Tech sellers typically offer technological solutions to customers’ problems in the form of software, hardware, or information technology (IT) services. Get the free report What is tech sales? The tech industry also moves quickly, so being adaptable is key.

Networking 59

Networking B2C Cross-sell Negotiate 59

Sales Hacker

DECEMBER 1, 2020

He talks about the journey of a marketer leading the entire revenue function on the path to CEO. Previously, Jake was CMO of Pendo and chief of research at Gartner, which of course, gives him a unique perspective on the technology landscape. Now, before we get to the interview, we have sponsors and you need to hear about them.

Growth 63

Growth Contract Pipeline B2B 63

Highspot

MAY 16, 2019

Some sales intelligence tools aggregate thousands of business-critical signals such as decision maker changes, new company initiatives, and funding rounds, and alerts you on any signals that might impact your sales process; others help you market and sell your products based on your buyers’ technology choices. Sales Enablement Tools.

Product 81

Product X-functional Lead generation Sales 81

ConversionXL

AUGUST 27, 2019

If you’ve read my book or taken my course , you know that marketing technology is vital to your success. This guide is grounded in hands-on experience with our own analytics and marketing technology implementation projects. Your stack, then, is your unique combination of marketing technology. Not thinking about taxonomy first.

GTM 124

GTM X-functional CRM Technology 124

PandaDoc

MARCH 7, 2023

Improved customer experience Whether B2C or B2B, different customers will have different needs and expectations. Despite how rapidly technology and lifestyles are changing, the main steps remain the same. And don’t forget to use the technology tools available. However, it’s how you implement them that’s changing.

Process 52

Process Objectives and Key Results Pitch Legal 52

Heinz Marketing

FEBRUARY 5, 2018

Extensive experience across B2B and B2C marketing and sales development has led to a strong understanding of the processes behind the job, refined interpersonal skills and an advanced understanding and track record in achieving strong positive return-on-marketing-investment and business growth. Insert company name X did Y.

Pipeline 58

Pipeline B2B Sales Pitch 58

ConversionXL

FEBRUARY 3, 2016

Eventually, they could make statements like, “When someone suddenly starts buying X and Y, along with A and B, they could be getting close to delivery. Nearly 85% of respondents believe that habituated buying decisions are just as relevant to B2B marketing as B2C marketing. They’re probably telling you a lie.

Conversion 90

Conversion X-functional Launch Technology 90

ConversionXL

APRIL 12, 2017

Pay them upfront so they don’t try to say X to get the money. Crappy or outdated technology. All users have equal access to information and functionality. Top of the pyramid down: Persuasive -> Intuitive -> Usable -> Accessible -> Functional. What is functionality? Interview Phase (1 Day).

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

Hubspot

MARCH 10, 2016

5) B2C (Business-to-Consumer). For example, Amazon, Apple, and Nike are primarily B2C companies. It's at the core of every web page, regardless the complexity of a site or number of technologies involved, and provides the basic structure of the site -- which is then enhanced and modified by other technologies like CSS and JavaScript.

Networking 78

Networking Non-Profits Engineering Follow-up 78

ConversionXL

JUNE 2, 2020

We have feature X that they don’t.”. Scott Brinker maintains the marketing technology landscape project. Your competitor has feature X, you need feature X. Byron Sharp and the Ehrenberg-Bass Institute have criticized differentiation, arguing that its role in the B2C setting is less important. Market saturation.

A/B testing 162

A/B testing X-functional Price Gaming 162