RingDNA
JUNE 15, 2025
The main difference between B2C and B2B sales strategies is the decision-making process. B2C sales focus on quick, emotionally-driven decisions, often influenced by personal desires or immediate needs. Namely, are you targeting consumers (B2C) or other businesses (B2B)? FAQs: B2C vs. B2B Sales Strategy Differences 1.
Salesforce
FEBRUARY 3, 2025
Business-to-consumer (B2C) A model where businesses sell products or services directly to individual consumers. Objection handling The process of addressing potential customers’ concerns or hesitations during sales. Examples include online retailers, coffee-shop chains, soft-drink companies, and electronics manufacturers.
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Outreach
APRIL 9, 2019
A single sale of this type typically involves high price points and multiple decision makers, making the process lengthier and more complex compared to engaging individual consumers (B2C). B2B Outbound Sales Process. Depending on your industry, target buyers, and other factors, your B2B sales cycle may have four or more stages.
Hubspot
AUGUST 6, 2019
If you’re B2C, describe the types of consumers reps should be targeting. Practice negotiating and common object handling. In this section of training, describe your ideal customer. If you’re a B2B company, teach your salespeople what a best-fit company looks like and which contacts they should be trying to make at that company.
Highspot
JANUARY 9, 2024
Objection handling: Sales reps address any concerns or doubts the prospect might have, showcasing their expertise and the value of their solution. B2C sales, on the other hand, are more about quick transactions and appealing to customers’ emotions. The decision cycle is often longer.
APACSMA
NOVEMBER 17, 2022
More interactions are moved online, and B2C and B2B customers are more likely to engage online than face-to-face or hybrid which is a combination of both. They covered sales training in general, what it covers, why it matters and how success is measured. Buyers have changed and so how we sell should change too.
PandaDoc
JUNE 11, 2024
Compared to B2C (business-to-customer) selling, B2B selling is much more complex. Reliable revenue: Because B2B buyers aren’t as fickle as B2C buyers, you can rely on them to make regular orders, generating predictable revenue. Unlike B2C, B2B supplier sales are made in large quantities. But the same can’t be said for B2B.
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