3 common B2B SEO mistakes sabotaging cost per lead
Search Engine Land
MAY 28, 2024
Thus, your potential ROI and profit margins decreases over the long term, too. Your product page is ranking for “a lot of keywords.” This ain’t new, either. B2B CPCs and lower-click through rates have been maligned on this very site since 2007! That’s not because B2B marketers are dumb. It’s actually the opposite. Think again.
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