PandaDoc

APRIL 21, 2023

Let’s examine what strategic account management is and the best ways to approach it. What is strategic account management? However, this is sometimes easier said than done, and many sales organizations struggle to develop a strategy that gets real results.

Account management 52

Account management Objectives and Key Results Strategize Legal 52

ConversionXL

OCTOBER 18, 2018

When I last checked, there were 987,119 “thought leaders” on LinkedIn. Soon, there’ll be more than a million. How many of those do you trust? False expertise” is misidentified competence: We perceive expertise where there is none or evaluate expertise based on irrelevant factors. But they’re not the only sources. Why are we so bad at this?

UX 188

UX Strategize Appointment Education 188

ConversionXL

OCTOBER 25, 2018

If we weren’t doing demand generation before, what were we doing? Inbound marketing increased the burden on marketing to resolve middle- and bottom-of-funnel concerns previously handled by sales departments. Leads in a demand generation strategy, we’re told, should actually generate sales. You have a website. You email them.

CRM 132

CRM Campaign Lead generation B2B 132

Hubspot

AUGUST 8, 2019

You can’t manage what you don’t measure. While metrics are important in every aspect of any business, they’re especially critical in sales. Sales leaders can’t use their intuition to guide their decisions — not only are they dealing with a huge amount of information, but the risk of failure is high. Market penetration.

X-functional 96

X-functional Quota Cross-sell Contract 96

SaaStr

JUNE 10, 2021

So that’s what the session is about today. But we’re still a little bit grappling with what it means and how to define it. This episode is an excerpt of Mårten’s session at SaaStr @ Home 2020. You can view the full video here. My name is Marten Mickos. I’m the CEO of HackerOne.

Customers 57

Customers Price Contract Objectives and Key Results 57

SaaStr

FEBRUARY 21, 2020

Since then David has founded a total of four separate companies and performed one turn-around. David is also the author of foreentrepreneurs.com the must read blog in the world of SaaS metrics. What does David believe is the crucial step missing in B2B when it comes to finding product market fit? Loving our podcast content?

Non-Profits 79

Non-Profits Up-sell Start-ups Product 79

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. heck, even marketing acronyms. 1) A/B Testing. 2) Analytics.

Networking 78

Networking Non-Profits Engineering Follow-up 78