books marketing-lessons-from-the-grateful-dead 
David Meerman Scott
NOVEMBER 1, 2023
I recently learned that three of my books - The New Rules of Marketing and PR , Fanocracy , and Marketing Lessons from the Grateful Dead are part of the Books3 database which was used to train generative Artificial Intelligence systems by Meta, Bloomberg, and others.
David Meerman Scott
JANUARY 10, 2022
My friend, HubSpot co-founder and Executive Chairperson Brian Halligan, who is my co-author on our book Marketing Lessons from the Grateful Dead loves the expression: “These are the Good Old Days!”.
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Hubspot
AUGUST 11, 2010
"The Grateful Dead—they made me care; and that is what you have to do with your company,” said basketball legend Bill Walton at yesterday’s HubSpot webinar, How to Market Your Business Like the Most Iconic Band in History. As a marketer, Bill suggested, your goal remains to “sell a hope, a dream.
Hubspot
FEBRUARY 21, 2011
Too often, companies look for industry case studies to learn from. In this episode of the Marketing Cast , David Meerman Scott discusses ways to identify these stories and draw lessons from them. Marketing Lessons from the Grateful Dead. Learn from the Companies You Love.
Hubspot
AUGUST 9, 2010
The following is a chapter from: Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History , a new book from HubSpot CEO, Brian Halligan and author and speaker, David Meerman Scott. Chapter 19: Do What You Love.
Heinz Marketing
FEBRUARY 15, 2021
By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.
Hubspot
FEBRUARY 9, 2011
This is a guest post from Bill Stainton , a multiple Emmy Award-winning TV producer, writer, and performer; a professional speaker; and the author of The 5 Best Decisions the Beatles Ever Made: A Handbook for "Top of the Charts" Success. Here are three. Embracing Technology. It was a system that truly left other bands in the dust.
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