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Four Pros and Three Cons of Usage-Based Pricing (and How to Know If It’s Right for You)

Salesforce

But how you charge for your products and services is just as important. Usage-based pricing, also called pay-per-use or a consumption model, means that a customer only pays for the products or services they use. For example, the electric company charges customers for the amount of energy they use each month.

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22 Companies With Really Catchy Slogans & Brand Taglines

Hubspot

This little quip cleverly incorporates two of the service's benefits: cost and convenience. 5) California Milk Processor Board: "Got Milk?". campaign, not everyone remembers that it was launched by the California Milk Processor Board (CMPB). One store in Pasadena, California will be called, simply, Dunkin'.).

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Coachella, Tomorrowland, Bonnaroo & More: How Top Music Festivals Use Social Media

Hubspot

In our social media analysis, we noticed that Electric Daisy Carnival, a music festival based in Las Vegas, wasn't properly monitoring their Twitter feeds. Regular festival-goers like Christopher Chen suddenly found themselves becoming spontaneous customer service agents. The result?

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22 Companies With Really Catchy Slogans & Brand Taglines

Hubspot

This little quip cleverly incorporates two of the service's benefits: cost and convenience. 5) California Milk Processor Board: "Got Milk?". campaign, not everyone remembers that it was launched by the California Milk Processor Board (CMPB). One store in Pasadena, California will be called, simply, Dunkin'.).

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The Ultimate Guide to Successfully Livestreaming From Home

Hubspot

Kerry is a conference speaker, workshop presenter, online course creator and smartphone video trainer based in Sacramento, California. Many of us are doing two types of livestreaming these days: online meetings or webinars with colleagues, and livestreams related to promoting our products or services. Instagram Live.

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8 Mistakes Brands Make With Instagram

Hubspot

Taco Bell is a fast-food chain based in Irvine, California and is no stranger to effectively utilizing social media. Nike is a multinational corporation known for their footwear, apparel, sporting equipment, and services. Is it even worth joining Instagram if my business / products / services aren''t visually friendly?

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Battle of the Brands: Which Famous Rival Company Has Better Marketing?

Hubspot

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right? Everybody Wins?